By ELLEN LEWIS
The Pajama Bra: that is what Chantelle’s new C Comfort full cup molded bra has been called. A colleague of mine told me that she was wear testing the style and literary forgot to take it off before going to bed. It’s pretty incredible that an underwire bra fitting 32-44, C-I cups can provide wire free comfort. The combination of a super soft fabric with enough stretch … Read More
By ELLEN LEWIS
I have never been a matchy-matchy type of girl. Long before eclectic detail surfaced in the fashion theater, I didn’t obey the rules. In fact, the highlight of my first buying job interview with the venerable merchandising icon, Mickey Drexler (subsequently my boss) was his query into why I was wearing Frye boots with a Kenzo tunic, not a common eccentricity in 1976. So, you might imagine, … Read More
By ELLEN LEWIS
Here’s what I admire about the Chantelle brand: they understand the American consumer. As a 140-year-old French corsetry company, shifting gears from the brand’s signature elegance to our culture’s obsession with functionality could have been a huge obstacle. Instead, they successfully merged elegance with practicality, resulting in an array of beautifully executed styles that are fashionable as well as practical. And, they get the sizing issue, the … Read More
Manufactured with up to 70% recycled fabrics, Chantelle’s new sustainable collection, Motif, is made from fibers produced by purposing unused materials, which limits environmental impact and preserves quality. Materials such as tulle, lace, mesh and elastic are made of recycled polyester yarn that are composed of leftovers from production. This collection is certified by Oeko-Tex® to ensure the best level of quality and safety to our customers. The lace used … Read More
This month Chantelle highlights their newest addition to their best-selling C Magnifique Minimizer collection, the C Magnifique Wirefree Full Bust coverage bra. Designed with Chantelle’s signature smooth matte and shine floral pattern and lined with a super soft jersey, this bra provides comfort and lift while reducing projection. Seamless with flexible side boning, higher sides, a taller back and a banded base construction insure extra support for sizes 34-42, C-G … Read More
Chantelle introduces another full cup design to their cadre of full coverage bras. Launching this month is the C Elegant Bra, a 4 part underwire shape with super support. A more open neckline detailed with a flat lace trim adds a sensual allure to this everyday style. The cups are lined on the side to enable lift and centering. Constructed in a super soft fabric with flat seams, it is … Read More
By ELLEN LEWIS
When I first saw the new Chantelle Logo, CL, I will admit, I was slightly confused. BUT, that was because it was so innovative that I needed a moment to absorb the vision behind it. Then it hit me, Chantelle was breaking free of traditional marketing rules to re-define itself for the contemporary woman. Under its corporate umbrella, four ‘states of being’ reside: Chantelle, Passionata, Chantal … Read More