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matilda

Elomi Matilda Daisy Plunge Bra featured on Lingerie BriefsElomi’s new Matilda Daisy Bra is the epitome of joy, optimism and sunshine in vibrant yellow. This best-selling style features the much-loved Matilda plunge, paired with daisy chain embroidery for a fresh spring look. Large cup gals love the ultra-supportive styling with three section cup plus side support panel. Matilda offers forward shape, uplift and separation while the low center front plunges without push up. A moveable J-hook fastener at the back is designed for easy conversion to over-the-shoulder wear and there’s an elasticated neck edge for ease of fit.… Read More


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By HOLLY JACKSON

Elomi Matilda bra and panty in Pink Kiss as featured on Lingerie Briefs

As far as I’m concerned, the Matilda bra is pretty much my platonic ideal of the perfect bra. It’s got it all: Support, lift, lightness, beautiful design, and it comes in tons of different colors. It’s a bestselling silhouette for Elomi for good reasons and it has a devoted following. It’s as popular on Instagram as it is in independent lingerie stores.

Elomi Matilda bra and panty in Storm as featured on Lingerie BriefsStorm delivering in May

Matilda lovers can rejoice because it’s being released in three new colors this spring. Kiss, Pink Kiss (in stock now) and Storm (arriving in May) will help fans add to their current collections and channel some of that warm weather energy into their lingerie drawers.… Read More


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By HOLLY JACKSON

Elomi Matilda Kiss plus size bra as featured for Valentine's Day on Lingerie Briefs

I absolutely adore both the Matilda bra and holiday inspired lingerie, so I was thrilled to see that Elomi is releasing a Valentine’s Day themed version of their popular unlined bra. Many companies have been focusing heavily on basics and continuity colors this year due to the pandemic, so it’s nice to see something fun and flirty as a change of pace.

Matilda is one of the most popular Elomi styles. It creates an amazing shape under clothing along with lots of lift.… Read More


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matilda-black
A fabulous new range from Elomi, the Matilda collection will have you flaunting your curves this holiday season! Available in chic black, the collection features gorgeous embroidery detailing that emulates rows of beads and has a contemporary edge with a silver ring detail to the straps at the apex. The sheer underwire plunge bra has a new flexible back sweep construction and moveable J hook fastening that allows easier adjustment to racer back. A low center front gives a low plunge shape without a push up effect.… Read More


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Elomi Kelsey Bra as featured on Lingerie Briefs in black

Once again Elomi Lingerie steps up to the plate with Kelsey, a new bra innovation that is destined to be a home run for the brand. Launching for A/W 21, this is a sport inspired bralette combined with the fit and function of the bestselling Matilda bra. The lacy crop top design encases the Matilda plunge underwire framework, simultaneously ensuring outstanding lift with trend right fashion appeal. The flat tropical stretch lace pattern engineered with darts under the cups for shaping purposes creates a seamless effect enabling Kelsey to also serve as a t-shirt bra.… Read More


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By ELLEN LEWIS

Elomi Lingerie Charley underwire embroidered plunge bra in aubergine as featured on Lingerie Briefs

I have wonderful children: 2 girls and a boy. My 2 girls came first, and I thought that was it. Charlie was a surprise, delivered in July, three weeks late at 9 lbs. 11oz. I think he needed to be a Leo because from the day he was born, he has been a natural leader, in control and completely dependable. I didn’t plan for him; I already had two wonderful girls, but his steady presence has changed our lives.

When Elomi Lingerie initiated there All About Charley campaign, I thought about my son.… Read More


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By HOLLY JACKSON

Virtual Bra Fitting with Freddy from Eveden as featured on Lingerie Briefs

This year has been one of significant change for everyone. Both individuals, brands, and lingerie stores have been adjusting to the new normal as things rapidly go virtual. Eveden’s Virtual Fit program helps train stores and individuals so they can offer high quality bra fittings online to their customers. Frederika (Freddy) Zappe’s fit clinic is always a popular attraction at Curve, so this alternative version offers the same thing in a bite sized package.

Virtual Bra Fitting with Freddy from Eveden as featured on Lingerie Briefs

I volunteered to be the guinea pig for the experience out of more than a desire for research.… Read More


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