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matilda

By HOLLY JACKSON

Elomi Matilda bra and panty in Pink Kiss as featured on Lingerie Briefs

As far as I’m concerned, the Matilda bra is pretty much my platonic ideal of the perfect bra. It’s got it all: Support, lift, lightness, beautiful design, and it comes in tons of different colors. It’s a bestselling silhouette for Elomi for good reasons and it has a devoted following. It’s as popular on Instagram as it is in independent lingerie stores.

Elomi Matilda bra and panty in Storm as featured on Lingerie BriefsStorm delivering in May

Matilda lovers can rejoice because it’s being released in three new colors this spring. Kiss, Pink Kiss (in stock now) and Storm (arriving in May) will help fans add to their current collections and channel some of that warm weather energy into their lingerie drawers.… Read More


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By HOLLY JACKSON

Elomi Matilda Kiss plus size bra as featured for Valentine's Day on Lingerie Briefs

I absolutely adore both the Matilda bra and holiday inspired lingerie, so I was thrilled to see that Elomi is releasing a Valentine’s Day themed version of their popular unlined bra. Many companies have been focusing heavily on basics and continuity colors this year due to the pandemic, so it’s nice to see something fun and flirty as a change of pace.

Matilda is one of the most popular Elomi styles. It creates an amazing shape under clothing along with lots of lift.… Read More


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matilda-black
A fabulous new range from Elomi, the Matilda collection will have you flaunting your curves this holiday season! Available in chic black, the collection features gorgeous embroidery detailing that emulates rows of beads and has a contemporary edge with a silver ring detail to the straps at the apex. The sheer underwire plunge bra has a new flexible back sweep construction and moveable J hook fastening that allows easier adjustment to racer back. A low center front gives a low plunge shape without a push up effect.… Read More


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By HOLLY JACKSON

Virtual Bra Fitting with Freddy from Eveden as featured on Lingerie Briefs

This year has been one of significant change for everyone. Both individuals, brands, and lingerie stores have been adjusting to the new normal as things rapidly go virtual. Eveden’s Virtual Fit program helps train stores and individuals so they can offer high quality bra fittings online to their customers. Frederika (Freddy) Zappe’s fit clinic is always a popular attraction at Curve, so this alternative version offers the same thing in a bite sized package.

Virtual Bra Fitting with Freddy from Eveden as featured on Lingerie Briefs

I volunteered to be the guinea pig for the experience out of more than a desire for research.… Read More


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By ELLEN LEWIS

Elomi Matilda Bra in Rose delivering july 2020 as featured on Lingerie Briefs

Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that Elomi could personally work for me. As a large busted, curvy woman, I have always needed bras that skew up in cup sizes above a D cup.… Read More


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Elomi Elomi Charley Black Collection featured on Lingerie BriefsA plunge collection inspired by meadow flowers, Elomi Charley teams a light diamond mesh fabric with stretch lace and multi-colored embroidery on black, a look that’s brought to life with a hot pink flash through the embroidery. A luxurious mix and match collection with two bra and two brief styles.

The Charley Underwire Plunge Bralette (above) has a sexy low cut plunge and longline look with side support and additional vertical seaming. It’s perfect for larger, full breasts, the banded underwire with three section cup plus side frame for forward shape.… Read More


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By HOLLY JACKSON

Fantasie Fusion Bra as seen on Lingerie Briefs

As a lover of color and kitsch, I spent years hating basic bras. I didn’t own any and I didn’t own any clothes that needed any: I was entirely convinced that anyone could get by without a bra that matched their skin tone. Then I moved to the South. By the time July and August rolls around, you start weighing how important your errand or friend is to you when you contemplate putting clothes on at all. When you are motivated enough to leave air conditioning, you spend all of your time in light fabrics that trap as little heat as possible.… Read More


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