By HOLLY JACKSON
I absolutely adore both the Matilda bra and holiday inspired lingerie, so I was thrilled to see that Elomi is releasing a Valentine’s Day themed version of their popular unlined bra. Many companies have been focusing heavily on basics and continuity colors this year due to the pandemic, so it’s nice to see something fun and flirty as a change of pace.
Matilda is one of the most popular Elomi styles. It creates an amazing shape under clothing along with lots of lift.… Read More
A fabulous new range from Elomi, the Matilda collection will have you flaunting your curves this holiday season! Available in chic black, the collection features gorgeous embroidery detailing that emulates rows of beads and has a contemporary edge with a silver ring detail to the straps at the apex. The sheer underwire plunge bra has a new flexible back sweep construction and moveable J hook fastening that allows easier adjustment to racer back. A low center front gives a low plunge shape without a push up effect.… Read More
By HOLLY JACKSON
This year has been one of significant change for everyone. Both individuals, brands, and lingerie stores have been adjusting to the new normal as things rapidly go virtual. Eveden’s Virtual Fit program helps train stores and individuals so they can offer high quality bra fittings online to their customers. Frederika (Freddy) Zappe’s fit clinic is always a popular attraction at Curve, so this alternative version offers the same thing in a bite sized package.
I volunteered to be the guinea pig for the experience out of more than a desire for research.… Read More
By ELLEN LEWIS
Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that Elomi could personally work for me. As a large busted, curvy woman, I have always needed bras that skew up in cup sizes above a D cup.… Read More
A plunge collection inspired by meadow flowers, Elomi Charley teams a light diamond mesh fabric with stretch lace and multi-colored embroidery on black, a look that’s brought to life with a hot pink flash through the embroidery. A luxurious mix and match collection with two bra and two brief styles.
The Charley Underwire Plunge Bralette (above) has a sexy low cut plunge and longline look with side support and additional vertical seaming. It’s perfect for larger, full breasts, the banded underwire with three section cup plus side frame for forward shape.… Read More
By HOLLY JACKSON
As a lover of color and kitsch, I spent years hating basic bras. I didn’t own any and I didn’t own any clothes that needed any: I was entirely convinced that anyone could get by without a bra that matched their skin tone. Then I moved to the South. By the time July and August rolls around, you start weighing how important your errand or friend is to you when you contemplate putting clothes on at all. When you are motivated enough to leave air conditioning, you spend all of your time in light fabrics that trap as little heat as possible.… Read More
For AW17, Elomi debuts Bijou Flirt and Nicole – two gorgeous styles with on-trend strapping detail.
For Bijou Flirt, Elomi has revived their signature molded Bijou shape with a sassy crossover detailing at the cleavage. Straps interlock as they feed through a silver oval detail at the cup apex while double narrow straps can be connected at the back with a J-hook to create a dramatic crossover effect. Bijou Flirt UW Banded Molded Bra offers plunge without pushup with a low center front and underarm for comfort and a bit less coverage.… Read More