Maison Lejaby serves up a bounty of blue lingerie for A/W 21. It seems fitting that blue is a standout color for this modern French brand. Not only is blue the bestselling lingerie color in the world, but it is also a symbol of trust, understanding, stability, serenity and calmness, all attributes of the Maison Lejaby genetic code. Three distinct collections delivering this month make the case: Ombrage, La Petite Lejaby and Colorflower.
Ombrage revisits the celebrated devorée knit design technique that melds transparency with opacity in a leafy pattern that appears etched on the skin.… Read More
Ever since its birth in 1930, Maison Lejaby has pioneered feminine positivity. Founded on the premise that every woman should shape her own destiny, the brand is a repository of rich, contemporary designs. Committed to the belief that all women worthy of beautiful lingerie, Lejaby has created a robust collection for Fall/ Winter 2021. Twenty-one groups, new and revised, are merchandised to mesh seamlessly in a store’s inventory. Pictured here are highlights of the Maision Lejaby message as we embark on a season of expectation and promise.… Read More
By ELLEN LEWIS
One of the first lessons I learned when I began my merchandising career was the concept of key item intensification. That’s why I know that Maison Lejaby is on target with their product development strategy, particularly for the USA market. Exploiting the success of their 3-part bra sales, this season they have expanded the availability of this particular shape to at least 10 collections. This has increased the breath of fashion choices under their brand umbrella for large breasted women, a major asset once they find their preferred fit.… Read More
Maison Lejaby opens a much-needed escape valve for Spring/ Summer 21 with their color saturated Swim Collection. Channeling the rich hues of the sun-soaked flower fields of Southern France combined with a modern play on cabana stripes, seven separate groups merchandise seamlessly throughout the season. Created with engineering details that support and complement a woman’s curves, these swimsuits fit a range of sizes 32-40, B-G cups, and XS-XL bottoms. European fabrics, including recycled Italian knits, are fashioned into modern architectural shapes for which Maison Lejaby’s swimwear is known.… Read More
Emerging from the Covid chrysalis, the desire to express our boundless creativity after so much isolation is captured eloquently in Maison Lejaby’s Spring 21 Flora and Color Block collections. The mélange of vibrant color and a contemporary print is a welcome breathe of fresh air. Combining intimates (Flora) and loungewear (Color Block) Maison Lejaby has designed a playful lifestyle statement of vitality and versatility.
ColorBlock, is a series of 8 styles ranging from one size Robes to nightwear fitting S-XL. A dynamic graphic print on a luxurious satin fabric coordinates effortlessly with the Flora bras and panties.… Read More
Maison Lejaby’s Nufit Garden collection delivered recently for Spring 21, is a subtle floral print offered in 5 iconic Nufit bra and panty shapes and combined with 4 easy lounge styles. These pieces integrate effortlessly with the fashion story delivering this season from Lejaby’s Sin and Daphne collections. As we continue to cultivate our inventories to accommodate today’s merchandising demands, the Nufit Garden capsule coordinated with the Sin and Daphne lagoon and milk color story is taking root at retailers focusing on investing in fit, function and “savoir faire”
Available from a 30-40, C-G cup, Nufit Garden’s 3 part bra is the brand’s best-selling style.… Read More
I was recently introduced to the Lejaby Inspire collection, Maison Lejaby’s new brand initiative that launched this fall in Europe. English speaker that I am, I assumed, especially after viewing the product, that the label meant Inspire, as in to influence, arouse, affect. But I was wrong. In French, the word inspire means breathe.
It makes a lot of sense. The entire collection, coming to America for Spring 2021, is meant to capture the pulse of a modern woman’s life. Lejaby Inspire is all about movement, spirituality, comfort, and wellbeing.… Read More