By ELLEN LEWIS

One of the first lessons I learned when I began my merchandising career was the concept of key item intensification. That’s why I know that Maison Lejaby is on target with their product development strategy, particularly for the USA market. Exploiting the success of their 3-part bra sales, this season they have expanded the availability of this particular shape to at least 10 collections. This has increased the breath of fashion choices under their brand umbrella for large breasted women, a major asset once they find their preferred fit.… Read More

Emerging from the Covid chrysalis, the desire to express our boundless creativity after so much isolation is captured eloquently in Maison Lejaby’s Spring 21 Flora and Color Block collections. The mélange of vibrant color and a contemporary print is a welcome breathe of fresh air. Combining intimates (Flora) and loungewear (Color Block) Maison Lejaby has designed a playful lifestyle statement of vitality and versatility.

ColorBlock, is a series of 8 styles ranging from one size Robes to nightwear fitting S-XL. A dynamic graphic print on a luxurious satin fabric coordinates effortlessly with the Flora bras and panties.… Read More

Maison Lejaby’s  Nufit Garden collection  delivered recently for Spring 21, is a subtle floral print offered in 5 iconic Nufit bra and panty shapes and combined with 4 easy lounge styles. These pieces integrate effortlessly with the fashion story delivering this season from Lejaby’s Sin and Daphne collections. As we continue to cultivate our inventories to accommodate today’s merchandising demands, the Nufit Garden capsule coordinated with the Sin and Daphne lagoon and milk color story is taking root at retailers focusing on investing in fit, function and “savoir faire”

Available from a 30-40, C-G cup, Nufit Garden’s 3 part  bra is the brand’s best-selling style.… Read More