Yellow, once considered an anathema in the lingerie design vernacular, has now become a symbol of positivity for Fall 2021. The Maison Lejaby Sin collection, a combination of three bras and three panties is remade into a powerful statement of feminine joy with the addition of this sunny color. These styles, previously established in a sophisticated black and soft milky hue, have already seduced Maison Lejaby loyalists with their delicate leafy pattern on a … Read More
Maison Lejaby reignites its best-selling Flora Collection for A/W 21 with a cosmic color palette. A smokey gypsum shade, midnight black and a starry ivory hue are electrified by a vivid astral blue. Five bras and three panty shapes satisfy a range of sizes from A-G, 30-40 and XS-XXL. A delicate Swiss embroidery rendered in a contemporary floral pattern combines with a soft microfiber light knit. Maison Lejaby continues its strategy of providing product continuity … Read More
Maison Lejaby’s Fall 21 interpretation of their signature Nufit Garden collection conjures the Moonlight as evening emerges and the garden darkens and disappears under the night skies. Rendered in earthy tones the floral prints are almost imperceptible against the skin. Two bras and three panty shapes engineered in the classic Nufit Garden mesh complement four textured woven pajama styles: shorts, pants, camisole and shirts, all interchangeable. All the raw materials are OEKO-TEX® approved The nine-piece … Read More
Maison Lejaby serves up a bounty of blue lingerie for A/W 21. It seems fitting that blue is a standout color for this modern French brand. Not only is blue the bestselling lingerie color in the world, but it is also a symbol of trust, understanding, stability, serenity and calmness, all attributes of the Maison Lejaby genetic code. Three distinct collections delivering this month make the case: Ombrage, La Petite Lejaby and Colorflower.
Ombrage revisits … Read More
Ever since its birth in 1930, Maison Lejaby has pioneered feminine positivity. Founded on the premise that every woman should shape her own destiny, the brand is a repository of rich, contemporary designs. Committed to the belief that all women worthy of beautiful lingerie, Lejaby has created a robust collection for Fall/ Winter 2021. Twenty-one groups, new and revised, are merchandised to mesh seamlessly in a store’s inventory. Pictured here are highlights of the Maision … Read More
By ELLEN LEWIS
One of the first lessons I learned when I began my merchandising career was the concept of key item intensification. That’s why I know that Maison Lejaby is on target with their product development strategy, particularly for the USA market. Exploiting the success of their 3-part bra sales, this season they have expanded the availability of this particular shape to at least 10 collections. This has increased the breath of fashion choices … Read More
Maison Lejaby opens a much-needed escape valve for Spring/ Summer 21 with their color saturated Swim Collection. Channeling the rich hues of the sun-soaked flower fields of Southern France combined with a modern play on cabana stripes, seven separate groups merchandise seamlessly throughout the season. Created with engineering details that support and complement a woman’s curves, these swimsuits fit a range of sizes 32-40, B-G cups, and XS-XL bottoms. European fabrics, including recycled Italian knits, … Read More