Yellow, once considered an anathema in the lingerie design vernacular, has now become a symbol of positivity for Fall 2021. The Maison Lejaby Sin collection, a combination of three bras and three panties is remade into a powerful statement of feminine joy with the addition of this sunny color. These styles, previously established in a sophisticated black and soft milky hue, have already seduced Maison Lejaby loyalists with their delicate leafy pattern on a transparent background. Now the Swiss made embroidery on an airy tulle in this dynamic yellow shade gives credence to the brand’s modernity.… Read More

Maison Lejaby reignites its best-selling Flora Collection for A/W 21 with a cosmic color palette.  A smokey gypsum shade, midnight black and a starry ivory hue are electrified by a vivid astral blue. Five bras and three panty shapes satisfy a range of sizes from A-G, 30-40 and XS-XXL. A delicate Swiss embroidery rendered in a contemporary floral pattern combines with a soft microfiber light knit. Maison Lejaby continues its strategy of providing product continuity with modern French lingerie in beautiful European fabrics that won’t break the bank.… Read More

Maison Lejaby serves up a bounty of blue lingerie for A/W 21.  It seems fitting that blue is a standout color for this modern French brand. Not only is blue the bestselling lingerie color in the world, but it is also a symbol of trust, understanding, stability, serenity and calmness, all attributes of the Maison Lejaby genetic code. Three distinct collections delivering this month make the case: Ombrage, La Petite Lejaby and Colorflower.

Ombrage revisits the celebrated devorée knit design technique that melds transparency with opacity in a leafy pattern that appears etched on the skin.… Read More

Ever since its birth in 1930, Maison Lejaby has pioneered feminine positivity. Founded on the premise that every woman should shape her own destiny, the brand is a repository of rich, contemporary designs. Committed to the belief that all women worthy of beautiful lingerie, Lejaby has created a robust collection for Fall/ Winter 2021. Twenty-one groups, new and revised, are merchandised to  mesh seamlessly in a store’s inventory. Pictured here are highlights of the Maision Lejaby message as we embark on a season of expectation and promise.… Read More