By ELLEN LEWIS
One of the first lessons I learned when I began my merchandising career was the concept of key item intensification. That’s why I know that Maison Lejaby is on target with their product development strategy, particularly for the USA market. Exploiting the success of their 3-part bra sales, this season they have expanded the availability of this particular shape to at least 10 collections. This has increased the breath of fashion choices under their brand umbrella for large breasted women, a major asset once they find their preferred fit.… Read More
Maison Lejaby opens a much-needed escape valve for Spring/ Summer 21 with their color saturated Swim Collection. Channeling the rich hues of the sun-soaked flower fields of Southern France combined with a modern play on cabana stripes, seven separate groups merchandise seamlessly throughout the season. Created with engineering details that support and complement a woman’s curves, these swimsuits fit a range of sizes 32-40, B-G cups, and XS-XL bottoms. European fabrics, including recycled Italian knits, are fashioned into modern architectural shapes for which Maison Lejaby’s swimwear is known.… Read More
Emerging from the Covid chrysalis, the desire to express our boundless creativity after so much isolation is captured eloquently in Maison Lejaby’s Spring 21 Flora and Color Block collections. The mélange of vibrant color and a contemporary print is a welcome breathe of fresh air. Combining intimates (Flora) and loungewear (Color Block) Maison Lejaby has designed a playful lifestyle statement of vitality and versatility.
ColorBlock, is a series of 8 styles ranging from one size Robes to nightwear fitting S-XL. A dynamic graphic print on a luxurious satin fabric coordinates effortlessly with the Flora bras and panties.… Read More
Maison Lejaby’s Nufit Garden collection delivered recently for Spring 21, is a subtle floral print offered in 5 iconic Nufit bra and panty shapes and combined with 4 easy lounge styles. These pieces integrate effortlessly with the fashion story delivering this season from Lejaby’s Sin and Daphne collections. As we continue to cultivate our inventories to accommodate today’s merchandising demands, the Nufit Garden capsule coordinated with the Sin and Daphne lagoon and milk color story is taking root at retailers focusing on investing in fit, function and “savoir faire”
Available from a 30-40, C-G cup, Nufit Garden’s 3 part bra is the brand’s best-selling style.… Read More
I was recently introduced to the Lejaby Inspire collection, Maison Lejaby’s new brand initiative that launched this fall in Europe. English speaker that I am, I assumed, especially after viewing the product, that the label meant Inspire, as in to influence, arouse, affect. But I was wrong. In French, the word inspire means breathe.
It makes a lot of sense. The entire collection, coming to America for Spring 2021, is meant to capture the pulse of a modern woman’s life. Lejaby Inspire is all about movement, spirituality, comfort, and wellbeing.… Read More
Inspired by haute couture, the Valse lingerie collection from Maison Lejaby is quintessentially French design; elegant, artistic, and thoroughly modern. A two-toned embroidered foliage pattern on an iridescent translucent stretch tulle create a matte/ shiny effect that is further enhanced by pleated edges.
Four bras and three panty shapes complete this Holiday 2020 collection. Pictured above is the the padded (foamless) demi-cup bra for sizes B-E, 32-38 and the full figure underwire triangle bra for C-G, 30-40 bands. Below, the half moon triangle underwire bra adds a natural curve for sizes A-D, 32-38.… Read More
Softness to the touch, naturalness and supreme comfort aptly describes the new Adage everyday collection from Maison Lejaby. This innovative line is made entirely of 100% stretch cotton with clean cut pieces and smooth, elastic cotton lace. The Adage range is not only esthetically beautiful and comfortable for everyday wear, it also includes the brand’s first post-mastectomy bra specially designed to offer soothing support for women affected by breast cancer.With an innovative design, the Adage Post Surgery Bra features wire-free soft cups made with 100% stretch cotton and feminine stretch cotton lace.… Read More