Some months ago, I was having drinks with Josie Natori when she challenged me to find a new way of defining lingerie or more specifically, its alias, Intimate Apparel. I haven’t landed on a perfect moniker yet, but I can say, without hesitation, that the Natori Fall 2024 Edit Collections completely captures the narrative behind the term. Arriving soon, here is a preview.

Comfortable, Casual, Chic best describes these three … Read More

By ELLEN LEWIS

“What becomes a legend most.” A testimonial! That’s why we decided to hold court in honor of Natori’s iconic Feathers bra. Born in 2009, it has spawned a multifaceted collection of intimates and sleepwear styles and has remained on the top of the sale’s pyramid for multiple years. The initial design separated this bra from the field. This demi plunge silhouette is combined with a molded … Read More

Natori lights up the season with an assortment of elegant, luxurious, and sensual intimates perfect for holiday dressing. Bestselling collections are highlighted in dynamic colors as well as Natori’s signature black. Already comfort proven, these bras and panties are party pretty, festive wardrobe additions worthy of any every day as well as everywhere status.

Pictured above: The Liquid Full Figure Contour bra. Silky smooth, sleek, and sophisticated, these styles are … Read More

It’s an old adage: “Success Begets Success” but in the case of Natori Lingerie, it is 100% accurate. Based on the stellar performance of the Side Effect Side Support Contour Bra as well as the beloved Pure Luxe and signature Feathers Collections, Natori will increase the presence of each group expanding its fuller cup reach in women’s wardrobes.

A new Side Effect Side Support unlined wireless and an unlined … Read More

Oscar Wilde said: “The only way to get rid of temptation is to yield to it.” And frankly, it will be easy to acquiesce now that Natori’s Temptation collection has arrived for Fall 2023. Five styles, two bodysuits, pants, chemise, and dress are constructed in a new 4-way stretch nylon lace that softly skims the body flexing comfortably for sizes XS-XL. Created in a leopard print pattern, each silhouette is … Read More

If you look up the meaning of essential in the dictionary, you will read the following: something of utmost importance: basic and necessary. What a perfect definition for a bra. For most women, a bra is indispensable. It could be worn for a bounty of reasons, but when it comes to basics, Natori Lingerie has rounded up a stable of styles that meet a multitude of elemental lingerie needs. Nine … Read More