Spotlight on Natori

By ELLEN LEWIS

Natori Caftans as featured on Lingerie Briefs

Completely immersed in a total lockdown for almost 3 months, of course we re-directed our editorial calendar. Even though comfort was already the merchandising focus for Lingerie Briefs, cocooning was not high on my radar in February. Stating the obvious, that has changed, I believe possibly forever. In late April, I turned to Natori to reassess the caftan business for which they have long been renown. As exquisite as they are; … Read More


Natori Affair Cami with Sheer mesh details as featured on Lingerie Briefs

Natori infuses its Affair and Infinity Collections with it’s classic elegant style creating modern solution pieces that blend effortlessly into a woman’s wardrobe. Working well as both innerwear and outerwear, each style has multiple uses. The mesh lace featured in the Affair collection disappears beautifully against the skin,  facilitating  low-cut necklines, or even worn alone. These barely there panels provide a bit of coverage for plunging necklines as well as a very contemporary fashion detail. … Read More


Best selling Natori ‘Pure Luxe’ Underwire Bra in new Frosé neutral - featured on Lingerie Briefs

We are thrilled to introduce our newest Spotlight Partner, Natori Lingerie. I have personally followed their brand journey throughout my career, inspired by their brand messaging. It represents many of the values to which we aspire at Lingerie Briefs: consistency, quality product, artistry and female empowerment. We are pleased to welcome them on board with this exposé on their new neutrals!

Natori’s best-selling bras are now available in three gorgeous, new neutral shades – … Read More


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