Natori Lingerie Delivers Another Stellar Collection: Bliss Allure

October 5, 2022

Natori Lingerie delivers another stellar collection. This fall they launch Bliss Allure, a feminine counterpoint to their award-winning Bliss Perfection collection. Bliss Allure expands upon the Bliss Perfection success story duplicating the best-selling contour and unlined frames and adding an all over stretch lace. Thus, the same comfort and fit that defines the Bliss aesthetic is guaranteed. This soft seamless lace disappears under clothes creating a smooth natural look. The plush, airy wide lace built … Read More

The Natori Legacy ~ Art to Life

August 25, 2022

By ELLEN LEWIS

Josie Natori launched her eponymous brand 45 years ago, just six years before I entered the Lingerie market. Even then, the Natori collections had already staked a claim in the Intimate Apparel business. The reason is simple. It is beautifully executed, uniquely designed, always original, an ode to feminine comfort, elegant and glamourous. The concept of lifestyle dressing is rooted in Natori’s creative ethos. Intimates, sleepwear, loungewear, outerwear, shoes, jewelry, and accessories … Read More

Natori Launches the Beyond Convertible Contour Underwire Bra

June 23, 2022

Once again, Natori Lingerie exceeds expectations launching the Beyond Convertible Contour Underwire bra. Engineered in the iconic Natori bra shape, this style is destined to top sales charts nationwide. An innovative 2-way lace in a unique geo animal pattern is molded over stretch foam cups insuring a flexible fit for sizes 32-38, B-G. This is combined with an exclusive boudoir inspired floral lace that defines the neckline creating a flattering plunge silhouette. A pretty … Read More

Natori Pure Luxe Collection Extends Its Reach

April 27, 2022

Natori launches the Pure Luxe seamless bra expanding the reach of this bestselling collection. Delivering all the same attributes of the original 5-star contour style, this unlined version will extend its fit to size 40H. Constructed in a 2 ply soft microfiber fabric enhanced with a hidden power mesh, this design ensures the same lift and shape as the original contour bra without padding. The result is an ultra-smooth, natural look. But as always with … Read More

Natori Lingerie Celebrates 45 Years of Feminine Empowerment

February 23, 2022

By ELLEN LEWIS

In celebration of their 45^th anniversary, Natori has choreographed a stunning loungewear ballet worthy of critical acclaim. Starring former principal dancers, Stella Abreradetsky, from the American Ballet Theater and Elizabeth Roxas-Dobrish from the Alvin Ailey American Dance Theater, these pieces tell a powerful story of women in motion.

The symbiosis of dance and Intimate Apparel is undeniable. They are both art forms whose disciplines require a fierce dedication to beauty, sensuality, … Read More

Natori Launches the Feathers Full Figure Contour Bra

January 6, 2022

Natori has launched their acclaimed Feathers Contour Bra in Full Figure sizes. This is manna to my ears as we, members of the fuller bust society, have lamented for years our inability to partake in the combined comfort and charisma of the long-time proclaimed top selling bra in the USA. The Feathers retail phenomenon paved the way for this size expansion. The original design of a sexy, seamless plunge t-shirt bra detailed with Natori’s … Read More

Dragons, Dragons Every Wear ~ Natori’s Mystical Holiday Collections

November 11, 2021

By Ellen Lewis

Dragons: I have been intrigued by them ever since I learned that my son was destined to be born in the Year of the Dragon. I was pregnant in Asia on a business trip in 1988 and inundated everywhere by this delightful beast. Of course, I bought a stuffed dragon to greet him upon his birth. This iconic figure is a metaphor for majesty, strength, power, and grace. I desired these attributes … Read More

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