Spotlight on Natori

Natori Bliss Flex longline bralette with 360 degree stretch as featured on Lingerie Briefs

Natori Bliss’ popularity speaks for itself as it has continued its expansion from their original cotton panties to a multifaceted bra assortment, including the newest additions of the Bliss Flex Bralette and the Bliss Perfection Lace Bralette. This success story is not a mystery; the entire range emulates the extraordinary comfort that sent the panties on a major sales ascent. Continuing unabated, with both underwire and non-wired choices, the collection fills every essential wardrobe need. It’s comfort, anyway you like it!

Natori Bliss Perfection longline bralette and short with 360 degree stretch as featured on Lingerie Briefs

Both the Bliss Flex and the Bliss Perfection wireless longline bralettes are engineered with a 360-degree silky soft microfiber that moves with the body and enables these styles to stretch easily over the head.… Read More


Natori Lotus pant as featured on Lingerie Briefs

Natori’s Lotus Flower Sleepwear Collection caught my attention the moment I reviewed it but, I did not know why. Sometimes, when I write about Intimate Apparel, I am not sure from where my inspiration comes. So, I looked up the meaning of the Lotus flower and found this statement:

“The Lotus flower is regarded in many different cultures as a symbol of purity, enlightenment, self-regeneration and rebirth. Its characteristics are a perfect analogy for the human condition: even when its roots are in the dirtiest waters, the Lotus produces the most beautiful flower.”… Read More

Natori Chic ~ The Cheetah PJ


Natori Cheetah printed jacquad pajama as featured on Lingerie Briefs

I’ve been wrestling with how to write today’s ‘Brief’ highlighting Natori’s Cheetah print. You would be surprised at how difficult it is to get a point across in under 300 words. Plus, I am not one to repeat myself and yet, just a little more than a year ago, I showcased Natori’s sleepwear safari in a post called “I Am Woman, Hear Me Roar”. I was focused on the environment; animal rights and the hard work women do to make their case heard.… Read More


Natori Ulla loungewear collection as featured on Lingerie Briefs

I just returned from visiting my sister-in-law in Newport, RI. It was our first segue outside of our immediate family pod since Covid began its social scourge. We stayed  in a high-end hotel where I was sure that safety would be a priority and comfort would be paramount. I knew that we would probably remain somewhat sequestered inside so I appreciated the luxury view of Newport Harbor and the spacious contemporary room replete with amenities that reinforce the meaning of quality. Believe me, the overall value coupled with time spent with family was worth every penny.… Read More


Natori Caftans as featured on Lingerie Briefs

Completely immersed in a total lockdown for almost 3 months, of course we re-directed our editorial calendar. Even though comfort was already the merchandising focus for Lingerie Briefs, cocooning was not high on my radar in February. Stating the obvious, that has changed, I believe possibly forever. In late April, I turned to Natori to reassess the caftan business for which they have long been renown. As exquisite as they are; really, they are works of art, and despite how popular they have been for eons with women of a certain style, I now believe they are mainstream essentials.… Read More

Natori Affair Cami with Sheer mesh details as featured on Lingerie Briefs

Natori infuses its Affair and Infinity Collections with it’s classic elegant style creating modern solution pieces that blend effortlessly into a woman’s wardrobe. Working well as both innerwear and outerwear, each style has multiple uses. The mesh lace featured in the Affair collection disappears beautifully against the skin,  facilitating  low-cut necklines, or even worn alone. These barely there panels provide a bit of coverage for plunging necklines as well as a very contemporary fashion detail. The cami pairs fashionably with a blazer or jacket as does the the convertible bandeau which can be worn strapless.… Read More

Best selling Natori ‘Pure Luxe’ Underwire Bra in new Frosé neutral - featured on Lingerie Briefs

We are thrilled to introduce our newest Spotlight Partner, Natori Lingerie. I have personally followed their brand journey throughout my career, inspired by their brand messaging. It represents many of the values to which we aspire at Lingerie Briefs: consistency, quality product, artistry and female empowerment. We are pleased to welcome them on board with this exposé on their new neutrals!

Natori’s best-selling bras are now available in three gorgeous, new neutral shades – Cinnamon, Glow and Frosé. These new selections were recently expanded by Natori to offer their customers more options when it comes to finding the neutral shade that’s best for them.… Read More

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