Spotlight on Natori

Natori original plunge feathers bra shown with the Deco printed charmeuse kimono robe as featured on Lingerie Briefs

Luxury Layers

This Holiday season, Natori unwraps luxury layers with a treasure trove of intimates and loungewear. Blending comfort, functionality and pure elegance, a range of bras and robes embrace the brand’s signature fit and effortless excellence. New and enduring styles take center stage in a rich palette of reds and painterly prints, each style a reminder of the house’s devotion to craftsmanship.

 Natori Deco Printed Charmeuse Kimono Robe as featured on Lingerie Briefs

A Modern Nod to Vintage Glamour

The … Read More


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Natori Lingerie Love Lace Bra as featured on Lingerie BriefsCustomers Asked. Natori Responded. Three New Collections take centerstage this Spring in the Natori Lingerie coterie: Bliss Bare, Cloud Comfort and Love Lace.

Natori Lingerie Bliss Bare Panty Collection as featured on Lingerie BriefsThe Bliss Panty collection has long been a shining star in the Natori constellation. Customers love the Pima cotton comfort and feminine detail found in the French Cut, Girl Brief and Full Brief styles. Now, the brand expands this core assortment adding the Bliss Bare. Why? … Read More


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Natori Ashley collection as featured on Lingerie BriefsSome months ago, I was having drinks with Josie Natori when she challenged me to find a new way of defining lingerie or more specifically, its alias, Intimate Apparel. I haven’t landed on a perfect moniker yet, but I can say, without hesitation, that the Natori Fall 2024 Edit Collections completely captures the narrative behind the term. Arriving soon, here is a preview.

Natori Luna collection as featured on Lingerie BriefsComfortable, Casual, Chic best describes these three … Read More


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By ELLEN LEWIS

“What becomes a legend most.” A testimonial! That’s why we decided to hold court in honor of Natori’s iconic Feathers bra. Born in 2009, it has spawned a multifaceted collection of intimates and sleepwear styles and has remained on the top of the sale’s pyramid for multiple years. The initial design separated this bra from the field. This demi plunge silhouette is combined with a molded … Read More


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Natori Liquid Contour full figure bra as featured on Lingerie Briefs

Natori lights up the season with an assortment of elegant, luxurious, and sensual intimates perfect for holiday dressing. Bestselling collections are highlighted in dynamic colors as well as Natori’s signature black. Already comfort proven, these bras and panties are party pretty, festive wardrobe additions worthy of any every day as well as everywhere status.

Natori Liquid bustier bra as featured on Lingerie Briefs

Pictured above: The Liquid Full Figure Contour bra. Silky smooth, sleek, and sophisticated, these styles are … Read More


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Natori Feathers Refresh Full Figure bra as featured on Lingerie Briefs

It’s an old adage: “Success Begets Success” but in the case of Natori Lingerie, it is 100% accurate. Based on the stellar performance of the Side Effect Side Support Contour Bra as well as the beloved Pure Luxe and signature Feathers Collections, Natori will increase the presence of each group expanding its fuller cup reach in women’s wardrobes.

Natori Side Effect Side Support full figure bra as featured on Lingerie Briefs

A new Side Effect Side Support unlined wireless and an unlined … Read More


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Natori's Temptation Collection as featured on Lingerie Briefs

Oscar Wilde said: “The only way to get rid of temptation is to yield to it.” And frankly, it will be easy to acquiesce now that Natori’s Temptation collection has arrived for Fall 2023. Five styles, two bodysuits, pants, chemise, and dress are constructed in a new 4-way stretch nylon lace that softly skims the body flexing comfortably for sizes XS-XL. Created in a leopard print pattern, each silhouette is … Read More


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