Natori zeros in on sustainability with its iconic Feathers Contour bra. With these new lemon-lime and bluebell colors, 35% of the style is constructed in recycled components. Evolving this bra while maintaining the extraordinary popularity of its fit and fashion synergy, will continue with on-going deliveries. Feathers bestselling status, often cited as #1 in the USA, makes it the perfect focus for Natori’s initial sustainability spotlight. This is not an … Read More
Wellness. What does it mean. It’s a post pandemic macro trend whose impact on the fashion industry is expertly encapsulated in Natori’s Spring/ Summer 2023 Wellness Collection. Two stories, Onsen and Bliss, capture the character of this lifestyle movement. Natori has refined the essence of comfort; relaxed, easy essentials that are timeless. Each style is a statement of laid-back luxury.
Offered in sand dune, black and white, the Onsen collection … Read More
Natori wraps up 2022 and its 45th anniversary year celebrating a holiday coterie of luxurious lingerie. Exquisitely executed to reflect the brand’s definitive aesthetic, these intimates are jewels in the Natori crown. The Imperial, Natorious, Pure Luxe and Chantilly collections combine the signature Natori embroidery techniques, their affinity for Eastern artistry, the delicacy of fine lace and the notorious Natori fit. Rich color and sexy shapes dress up … Read More
Natori Lingerie delivers another stellar collection. This fall they launch Bliss Allure, a feminine counterpoint to their award-winning Bliss Perfection collection. Bliss Allure expands upon the Bliss Perfection success story duplicating the best-selling contour and unlined frames and adding an all over stretch lace. Thus, the same comfort and fit that defines the Bliss aesthetic is guaranteed. This soft seamless lace disappears under clothes creating a smooth natural look. The … Read More
By ELLEN LEWIS
Josie Natori launched her eponymous brand 45 years ago, just six years before I entered the Lingerie market. Even then, the Natori collections had already staked a claim in the Intimate Apparel business. The reason is simple. It is beautifully executed, uniquely designed, always original, an ode to feminine comfort, elegant and glamourous. The concept of lifestyle dressing is rooted in Natori’s creative ethos. Intimates, sleepwear, loungewear, … Read More
Once again, Natori Lingerie exceeds expectations launching the Beyond Convertible Contour Underwire bra. Engineered in the iconic Natori bra shape, this style is destined to top sales charts nationwide. An innovative 2-way lace in a unique geo animal pattern is molded over stretch foam cups insuring a flexible fit for sizes 32-38, B-G. This is combined with an exclusive boudoir inspired floral lace that defines the neckline creating a … Read More
Natori launches the Pure Luxe seamless bra expanding the reach of this bestselling collection. Delivering all the same attributes of the original 5-star contour style, this unlined version will extend its fit to size 40H. Constructed in a 2 ply soft microfiber fabric enhanced with a hidden power mesh, this design ensures the same lift and shape as the original contour bra without padding. The result is an ultra-smooth, natural … Read More