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Le Mystere's Lace Allure Bra in new Violet Ice featured on Lingerie Briefs

While many people lounge all day is soft comfortable bras, they still spend their night in alluring lace. Meet Le Mystere‘s showstopping, Lace Allure T-Shirt Bra in dreamy Violet Ice (#5646). Molded pillow soft contour cups are wrapped with molded soft stretch lace with a modern botanical leaf pattern and an open net-mesh ground. Back wings feature the same stunning lace and are lined with a layer of … Read More


By ELLEN LEWIS

Fleur du Mal Men's and Women's Lingerie as featured on Lingerie Briefs

As the lingerie category seeps into the men’s underwear space, “cultural boundaries” between men’s and women’s lingerie are blurring. I’ve already reflected on this ‘percolating phenomenon” last week in my Curve NY recap. Based on the sale’s response, particularly to the more traditionally feminine fabrics, this category should not be ignored. Recently, while continuing my foray into this evolving sector, I was introduced to Fleur du Read More


Lise Charmel Imagine de Beaute Bridal Lingerie Collection as featured on Lingerie Briefs

Lise Charmel heralds the Spring Equinox launching Imagine la Beauté,  luxury bridal lingerie inspired by the season’s first blooms. Like a piece of fine jewelry, each style is a wedding treasure, a worthy keepsake recalling a celebration of new beginnings. Leaver’s lace, multi-thread Italian embroideries, ultra-soft sheer tulle and transparent voile combine to create a robust assortment of bras, panties, waspie, garter and sleepwear. Many of the materials are … Read More


Wacoal Perfect Primer full figure underwire bra in cloud blue featured on Lingerie BriefsNow that daylight saving time is here and spring is just a few days away, it’s the perfect time to add some color to your lingerie drawer. From cloud blue to arctic ice to titan, we are loving shades of blue. Luckily, Wacoal’s new arrivals feature their best-selling styles in the color of the moment.

The Perfect Primer Underwire Bra (shown above) is designed for ultimate comfort. Available in Cloud … Read More


By ELLEN LEWIS

Lingerie Briefs Salon at Curve NY as featured on Lingerie Briefs

While I intend to showcase visual highlights mined from the Curve NY show, I have a few macro-observations I want to present. As a merchant, I am not only charged with identifying product with sales force, but also, I must sniff out shifts in consumer interest at a visceral level. This is the lingerie trade show where such vibes emerge. It is, by default of space availability, … Read More


Maison Lejaby Miss Top Collection as featured on Lingerie Briefs

Maison Lejaby launches two stunning spring Collections this season: Nufit Garden and Miss Top. Nufit Garden is a stunning assortment of printed intimates and sleepwear. Merchandised with the new Miss Top lace bras and panties, this is a floral lingerie bouquet enhanced with a dollop of sunshine.

For Spring 22, the bestselling Nufit Garden group is comprised of nine styles revitalized with a fresh new floral pattern. Two bra … Read More


By BECKY YEE

curveny burlesque

Curve-New York which returned to the Javits Center in February, brought in some new innovations and ways to tease the buyers with new items from their collection at the burlesque salon.  We caught up with Samantha Rose, the mastermind behind bringing more interactive highly shareable moments to tease the social media crowd with the excitement of curve. It should be noted that this showcase was originally scheduled … Read More


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