By ELLEN LEWIS
This season the bridal business is burgeoning. Wedding plans surge as the pandemic subsides. That’s good news for the Intimate Apparel business. As I have said before:
… Read More“There is an alchemy between the Lingerie and Bridal Industries. Both worlds are devoted to the feminine self. The products revealed in this space are about beauty and self-esteem; their purpose to bring pleasure, passion, and gratification to a woman’s
Broderie Anglais, a Maison Lejaby archival design signature, combines with a cool blue stripe to define this month’s spotlight, The Bloom Collection. White eyelet, pique, and woven stripes pronounce that summer is here. Think Bardot, the South of France, and nautical retreats.
Crisp, fresh, pretty intimates are designed in a soft cotton knit that is detailed with Swiss embroidery. Four bra shapes: the triangle (32-36, A-C), the full cup … Read More
By ESTELLE PULESTON
Somewhere up near the top of my current lingerie wishlist is a set by Miss Vivienne, a small Scottish brand created by Vivienne Lynch. Launched in 2017 right after she completed a fashion degree, this indie label has since grown into a small team of four people who still create everything in house and on a made-to-order basis, in line with the brand’s ethos for ethical … Read More
Empreinte’s iconic Cassiopée collection is pure luxury that features delicate, glistening embroidery reminiscent of constellations in the night sky. This season, best-selling Cassiopée is offered in a soft, warm beige colour way – Creamy Beige. Showcasing botanically-inspired embroidery worked in pearlescent champagne, well-being and femininity are encapsulated in this exquisite lingerie collection. Invisible, comfortable, seductive and innovative – Cassiopée has become one of the brand’s top sellers since it was … Read More
By ELLEN LEWIS
My first encounter with Forty Winks located in Cambridge Massachusetts was when I visited my son during his college tenure in Boston. I hadn’t met owners Meredith Amenkhienan or Rachel Wentworth at the time, but it was immediately clear that they had a lingerie retail gold mine at their fingertips. Positioned in Harvard Square, the store embraces all the cardinal rules upon which my own career was … Read More
Spring has finally arrived, and so have some new hues for all your favorite styles! Update your bra wardrobe for the new season with Wacoal’s best-selling styles in an array of stunning spring colors.
Forget pretty in pink. This spring, look pretty in Peach Parfait. The Evocative Edge Underwire Bra is now available in this gorgeous shade. This style lifts your bustline up to one inch. With the matching panty … Read More
By ELLEN LEWIS
A few weeks ago, I saw this PJ Harlow® image posted on social media and had an Ah Ha merchandising moment which I shared with owner and founder Tina McMillan. PJ Harlow® has always catered to brides. Just scroll through their Instagram and the bridal message appears. But, and it’s an important But, nowhere was there a coordinated statement of the power of the PJ Harlow® bridal … Read More