The following post by guest writer Allie Cooper taps into the evolution of the Victoria Secret business. I always hesitate to cover VS because I worked with them (as clients) for 14 years of my career. I respected them as merchants despite the challenges sometimes presented by their corporate code. When they missed the cultural pulse several years ago and other writers called them out, I knew that they would … Read More
All-white looks are dominating the runways and the trend is also making its way into intimates.
Effortlessly transition from day to night in the Embrace Lace® Underwire Bra. This captivating style in Delicious White is a must-have and will ensure you always look and feel your best. Featuring pretty floral 
Just … Read More
A star is born. Freya Lingerie showcases a dynamic bra and panty show with their newest headliner, the Snapshot Star collection. Think summer light, honeysuckle yellow and breezy nights. Designed in a sheer embroidered mesh with an elongated apex and star charms at center front, this style highlights the brands contemporary pulse. Engineered with all the hidden details that provide the famed Freya fit, it is available for sizes 28-38, … Read More
By ELLEN LEWIS
When it comes to color diversity, no brand makes the statement quite like Hanky Panky. The rainbow of choices, particularly in their parade of underwear, is legendary. Color is rooted in the company’s DNA. That is why, this month, in celebration of Pride Month, Hanky Panky has joined forces with Switch n’Play, a Brooklyn-based drag and burlesque collective to create the Pride Collection. Anchored by … Read More
No one does sexy, sleek, chic quite the same way as Skarlett Blue. The diverse all female design team has tapped a market of young women who desire fashion that really fits. Under the egis of the Dana-Co umbrella, Skarlett Blue has carefully built an assortment of pretty, modern lingerie designs that function effortlessly in an everyday wardrobe.
This month Skarlett Blue continues its growth in size availability debuting … Read More
By ELLEN LEWIS
I knew I was on to something when I decided to turn up the heat on the men’s underwear market. There are so many diverse channels percolating in this venue; combinations of traditional basics, classic luxury, men’s body form, edgy, environmentally astute, and more. But its not just the diversity emerging in this space, it’s the addition to the woman’s lingerie business that the potential presents. The … Read More
By ESTELLE PULESTON
Around this time every year, festival wear becomes a fashion talking point. For some brands though – among them, Australia-based Her Pony – this section of the clothing industry isn’t just a seasonal trend, but a year-round lifestyle.
Founded in 2010 by Lauren Stein, Her Pony describes its garments as “festival treasures”. There’s beaded fringing, shimmering sequins, and bold 60s and 70s-esque prints galore – it … Read More