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Maison Lejaby Valse Collection as seen on Lingerie Briefs

Inspired by haute couture, the Valse lingerie collection from Maison Lejaby is quintessentially French design; elegant, artistic, and thoroughly modern. A two-toned embroidered foliage pattern on an iridescent translucent stretch tulle create a matte/ shiny effect that is further enhanced by pleated edges.

Maison Lejaby Valse Collection as seen on Lingerie Briefs

Four bras and three panty shapes  complete this Holiday 2020 collection. Pictured above is the the padded (foamless) demi-cup bra for sizes B-E, 32-38 and the full … Read More


By ASI EFROSEffleure scented oil-infused lingerie - featured on Lingerie BriefsEffleure is a life-altering collection of aromatic oil-infused lingerie. It launched in 2020 and immediately won the hearts of connoisseurs of all things intimate.

“In romantic settings, intimacy is all about sensuality and self-assurance. A woman who is in touch with her sexuality and comfortable enough in her own skin, will slow down, live in the moment, and enjoy every second of an intimate encounter.” shared Read More


By ELLEN LEWIS

If you’ve ever watched Shark Tank, where savvy entrepreneurs pitch their products to financial professionals dreaming of investment in their nascent companies, you will love the Curve Pitch Off event, airing at 6 PM EST, Tuesday 11/17 on Curve Connect.

10 judges (me included) will review 8 brand presentations to determine the Best New Designer and awards will be made. Sorry, no millionaire investments on the horizon, … Read More


By ELLEN LEWIS

PJ Salvage Flannel Cool Beans Pajamas as featured on Lingerie Briefs

Going somewhere? Possibly but highly doubtful in this new world order. Today, home is not only where the heart is. Its also where we are cocooning while we wait for Covid’s impact on our lives to dissipate . Comfort is foremost. Easy wardrobes that segue effortlessly from bed to computer, even to the grocery store are our ‘fashion priorities”

Pj Salvage Flannel Wild at Heart Pajamas as featured on Lingerie Briefs

PJ Salvage staked a claim in the 24/7 … Read More


By HOLLY JACKSON

Elomi plus size Charley T Shirt Bra in Navy as featured on Lingerie Briefs

This season, the wildly popular Charley plunge bra is available in Navy, a sophisticated alternative to black.  Its delicate meadow flower inspired embroidery has spawned a legion of fans.

The Charley embroidered collection is offered in two shapes: The Elomi Charley Underwired Plunge Bra and the Charley Bralette. The second offers a retro feel with it’s longline style decorated with feminine florals while the Underwired Plunge continues … Read More


By ELLEN LEWIS

Today, we are very pleased to welcome Skarlett Blue Lingerie to our Partner Spotlight. Launched 5 years ago, this brand deserves kudos for its smart immersion into the Intimate Apparel market. It goes without saying that the Dana-Co development and production process anchoring the Skarlett Blue platform has contributed to the outstanding design and fit inherent in each style. But what appeals most to my merchandising psyche … Read More


New Cherish sleepwear collection from Shadowline - featured on Lingerie BriefsTo cherish something is to care for it deeply, to hold it close. Shadowline knows their customers well, and is so passionate about this debut collection, they chose to name it ‘Cherish’… as it will surely be treasured and cherished! Shadowline’s growing popularity is not just about the comfort of their traditional styles of sleepwear, panties, slips and loungewear, it’s also about their use of incredibly soft, patented fabrics that … Read More


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