By HOLLY JACKSON
One of my favorite things about social media is the way it has allowed completely new designers to open up the conversation about what both lingerie and lingerie marketing can look like. While the larger North American market frequently stays focused on things like continuity colors and t-shirt bras, young designers are creating away on Instagram and posting it all so customers can find them. These brands … Read More
This month Maison Lejaby heralds spring with the introduction of the Karma and Tender collections, each one a celebration of feminine grace. Powdery colors, precious details and fresh shapes are combined to create gorgeous intimate ranges in bras from A to G cups, 30 -42 bands and panties XS-XL. A bow to the contemporary woman with a taste for the best of French lingerie, these designs are chic, comfortable … Read More
Photographed by STEPHANIE HYNES
Elomi
Writing this preamble about our latest Lingerie Fashion editorial photographed by Stephanie Hynes was somewhat of an eye opener for me. I’ve been discouraging the word plus when referring to curvy women who do not fit into the historically straight size market. My opinion has always been that size is just a number and all women deserve beautiful lingerie without being categorized. But after a … Read More
The bestselling b.tempt’d collection, Ciao Bella, welcomes two new warm weather-ready styles just in time for spring. Say hello to Ciao Bella Strapless Bra and Ciao Bella Bodysuit!
The uniquely designed Ciao Bella Strapless bra features a concealed side closure so nothing distracts from the delicate lace and scalloped detailing. Unlined for a lightweight feel and natural look, it is bella and then some.
Ciao Bella Bodysuit is the … Read More
Go Backless in your party dress while still feeling comfortable and secure with these backless solutions from MAGIC Bodyfashion! All our backless options will ensure your shoulders and back are completely bare, while still giving you a secure feeling. The backless bras have a soft silicone adhesive layer inside the cups that is strong enough to make sure that the bra stays in place all day & night!
Miracle Bra:… Read More
By TINA WILSON
We arrived in Tokyo a few days too early to see the apple blossoms. We did not know this until the day we departed. We came to Tokyo to shop, to look for inspiration and for “signs of life” in design. What we found, my travelling companion and I was the confirmation that the world is now and I believe, will forever be casual. The juxtaposition … Read More
The Starlight Idol Moulded Bra by Freya in fashion color Hibiscus as well as Caramel feature smooth, seam-free cups and sexy embroidered dots at the wings and cradle. It’s based on Freya’s best-selling Idol shape but with new features and colors. Classic balcony styling provides you a beautiful natural rounded look and excellent support and shaping for larger breasts. Perfect for wearing under close fitting clothing. Finished with fully adjustable … Read More