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By ELLEN LEWIS

Prima Donna Baboushka collection on Lingerie Briefs

When Prima Donna first told me that they wanted to show me the new Baboushka intimates collection, I thought “really”?  This name (an alternate spelling for the Russian babushka) literally means grandmother. Growing up in a relatively Jewish neighborhood with more than my share, including myself, of Russian descendants, I must say, beautiful luxury lingerie is not the first thing that came to my mind when I … Read More


By ELLEN LEWIS

There are lots of buzz words driving the market right now: body positivity, sustainability, and transparency to name a few. These are movements perpetrated by the modern consumer that are substantially shifting retail culture. Magnified by the pervasiveness of social media, one can’t ignore these themes percolating in today’s culture. It’s a call to arms about our perspective on humanity, the climate and ultimately our planet. Brands … Read More


By HOLLY JACKSON

Elomi Morgan Midnight Garden bra and brief as seen on Lingerie Briefs

I was lucky enough to encounter two versions of the Elomi Morgan recently, which really gave me a whole new perspective on the depth of the Morgan line. The first was the continuity version in Toasted Almond, which I was fitted into at a local boutique when I went in asking for a new beige bra that was pretty rather than practical. The second was at home, … Read More


New Arla Lingerie Collection from Panache - featured on Lingerie BriefsNew to the Panache range is Arla. A mix of refined laces and tulles are layered together to create a seductive look for AW18. The flattering high apex neckline introduces a new silhouette into the Panache range. The three-section full cup bra with lined bottom cups and high apex top cup is the perfect balance between sexy and everyday style, with a restricted stretch top cup to accommodate the … Read More


Urban Muumuu loungewear featured on Lingerie BriefsUrban Muumuu short tunic as featured on Lingerie Briefs

There’s a nip in the air and you want to get cozy after work right? How about slipping on a lounging robe that is hip and versatile! Urban MuuMuu Lounge Tunic has inset pockets and offers the most scrumptious way to lounge your nights and days away. This loose, oversized pullover with deep pockets is great on women of all shapes and sizes. Made with their special blend of Supima … Read More


By ALISON CONNOLLY

Fleur of England Wilderness boudoir bra and brief

Writing this post about the A/W18 Wilderness collection from Fleur of England seems incredibly timely, considering I just returned from a vacation in New England to experience Fall foliage (being a California native, it’s just not something we experience).  The leaves, the Autumn colors, even the color of the sun on a crisp afternoon this time of year; all of it is captured in this recently-released campaign, … Read More


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