Maternity Briefs

By HOLLY JACKSON

Anita Maternity lingerie on Lingerie BriefsAnita

For a long time, babies were something that never crossed my mind. As someone who had picked dogs and a business over children, they didn’t seem relevant to my life experience — until I hit my early 30’s. All of the sudden, babies are everywhere! My friends are having babies and posting about morning sickness on social media. I end up picking out baby clothes on a regular basis for other people’s kids, sometimes just for fun. But mostly, what I’ve learned is that babies are hard and complicated and rewarding in the most surprising ways and moments. While I’ve traditionally written for the full bust and plus-size market, I’ve also worked extensively with clients who sell maternity bras. Many companies now have crossover products (think Cake and Sugar Candy, for example) and many of the same principles are at work in both market segments.

Sugar Candy lingerie on Lingerie BriefsSugar ...Read more