Maternity Briefs

By HOLLY JACKSON

On Gossamer's Next to Nothing Maternity Bra featured on Lingerie Briefs

I have a highly fashionable friend who recently gave birth, who is dealing with being a new mom like a superhero but is really struggling with the loss of her former style. Like many new moms, she feels trapped in her cheap and ugly stretch clothing but also unable to move on from it (she says she’s changing her shirt at least three times a day at this point due to the baby). She wants to feel functional and glamorous, and the loss of her personal style has hit her hard.

On Gossamer's Next to Nothing Maternity Bra featured on Lingerie Briefs

I always tell people that I believe that no one deserves ugly underwear, but sometimes we have to live in functional underwear due to our circumstances. Luckily, there are lots of nice minimalist  maternity options these days that are both functional and still let you retain a sense of personal style. The Next to Nothing Micro Wireless Nursing Bra by On Gossamer is a really good entry in this category.

On Gossamer's Next to Nothing Maternity Bra featured on Lingerie Briefs

Sizing runs from 32B to 38DD and the bra comes in both champagne and black. The look is sleek and simple, using featherlight microfiber to create support and fit flexibility for women who are nursing. Easy to use nursing clips complete the look, making this bra easy to use and comfortable to wear. Unlike many nursing bras, this one has fashionably skinny straps and light elastic, so you don’t feel like you’re wearing your grandmother’s nursing bra.

This wire free nursing bra is a great basic that won’t make you feel like you’ve become someone you don’t recognize.


By HOLLY JACKSON

Silent Arrow maternity bra on Lingerie Briefs

I’m not a mom, but I’ve quickly learned that motherhood is everywhere in your early 30’s. I’ve already seen scores of friends approach it differently: while some triple down on the ballet lessons, others put in baby shower requests for non-gendered clothing. I even know someone who didn’t tell anyone except her family that she was pregnant until she had the baby — we were all pretty surprised when pictures of her adorable newborn popped up on Facebook last week casually! Motherhood seems to be a continuation of who my friends were before they were mothers. Some were goths, some loved vintage styles and some just bought whatever was basic and easy without thinking much about it. So to me, it was both a no-brainer and a breath of fresh air when I ran across the Warrior Mama Maternity Bra by Silent Arrow.

Silent Arrow maternity bra on Lingerie Briefs

Silent Arrow is an Australian brand that has taken a street style approach to lingerie. If you’ve seen one piece from them, it’s probably their wildly popular (and notoriously fun) F.U. mesh pieces that layer swear words over sheer mesh for a graphic effect. They’re not the brand that naturally pairs with glossy pastel images of motherhood, but Silent Arrow is fine with that.

The Warrior Mama bra is pure silent arrow, from the high fashion strappy approach to the strategic cutouts. What has been added is smart technology and flexible sizing to make a bra that lets new mothers keep their signature aesthetic without sacrificing usability. The hybrid bra/crop top is designed with a thin foam cup for comfort and extra absorbency, while specifically designed magnets make breastfeeding easy. It also makes the nursing clips invisible, which means the bra doesn’t read as a maternity bra. The bra itself reads as a fashion piece, so moms can feel fierce and comfortable at the same time.

Silent Arrow maternity bra on Lingerie Briefs

Silent Arrow’s hard work has paid off: this bra is currently sold out on their site and is starting to pop up at other boutiques around the world. I hope this heralds a whole new collection of maternity bras to come! I love that women have so many ways to express themselves and their sense of style at all stages of life. After all, the women I know aren’t letting a baby steal their style.

 


By HOLLY JACKSON

The Lotus pumping bra frm Cake Maternity on Lingerie Briefs

The New Year is traditionally a time when many of us are trying to get back into our pre-holiday routines. If you’re nursing or pregnant, the whole thing may seem way more complicated this year than it has previously! Exercise helps elevate one’s sense of self, well-being and provides a healthy escape from a sometimes overwhelming routine. As the female body evolves through the stages of early motherhood, it’s nice to know that there are brands whose mission is to meet your needs.

All of these styles are perfect for new mothers whether you’re getting back into your familiar gym routine, trying to develop a new one, or just trying to get outside more often.

Body Silk yoga nursing bra from Bravado on Lingerie Briefs

For light exercise routines, a great bra can make activities like yoga and power walking easier. They’re also just great to run around after your baby with.  The Body Silk Yoga Nursing Bra by Bravado Designs uses high tech fabrics to prevent odor creating bacteria from forming and stretches to fit you perfectly. For a more full coverage option, the Sugar Candy Fuller Seamless Nursing Tank offers lots of comfort with a full bra hidden inside it. It’s perfect for yoga or walking with your little one.

The mesh nursing sports bra from Belabumbum on Lingerie Briefs

The Sporty Mesh Nursing Sports Bra by Belabumbum is often ranked at the top of sales results by maternity retailers.  Its stretch-ability and recovery as the body moves is a welcome feature by active women. The breathable mesh is ventilated for heat transfer and lined with cotton for comfort. Fitting 34-38, B-DDD, it is a great everyday choice for an active mom.

The Napoli maternity swimsuit from Cache Coeur on Lingerie Briefs

Regular swimmers or those heading off on a winter vacation will love the the Napoli Maternity Swimming Suit from Cache Coeur is perfect. The design combines retro style with real support. The swimsuit is also made from UPF50+ fabric, to keep your skin protected while you’re out in the sun.

Zest Nursing Bra from Cake Maternity on Lingerie Briefs

The market has seen a lot of new designers for high impact maternity bras in the last few years, which allows new moms to do things like run races and go to crossfit class. The Zest Maternity Bra by Cake Maternity has all the features that anyone could want in both a nursing bra and a sport bra combined into one, along with a huge size range. Hotmilk’s Activate Sport Nursing Bra (below) has a flexiwire and lots of mesh panels to help with moisture wicking and to keep you cooler during intense exercise sessions. Both of these bras also have a one handed drop down design for easy nursing.

Hot Milk Activate Sports Bra on Lingerie Briefs


By HOLLY JACKSON

Anita Maternity lingerie on Lingerie BriefsAnita

For a long time, babies were something that never crossed my mind. As someone who had picked dogs and a business over children, they didn’t seem relevant to my life experience — until I hit my early 30’s. All of the sudden, babies are everywhere! My friends are having babies and posting about morning sickness on social media. I end up picking out baby clothes on a regular basis for other people’s kids, sometimes just for fun. But mostly, what I’ve learned is that babies are hard and complicated and rewarding in the most surprising ways and moments. While I’ve traditionally written for the full bust and plus-size market, I’ve also worked extensively with clients who sell maternity bras. Many companies now have crossover products (think Cake and Sugar Candy, for example) and many of the same principles are at work in both market segments.

Sugar Candy lingerie on Lingerie BriefsSugar Candy

One of the main things I’ve learned from my friends who are mothers is that lingerie is a state of mind, especially when you’re nursing and exhausted and your entire body has taken on a new form that you don’t always recognize. Ugly bras tend to make you feel…well, ugly. And when your entire existence has been turned upside down in the most fundamental way, it’s easy to lose sight of yourself and drown in a sea of sleepless nights and endless loads of laundry. We talk a lot about holiday bras at this time of the year in the core and plus size markets, but not so much in the maternity market. This is a shame, because there are some gorgeous holiday gift worthy lingerie sets out there for mothers!

Cache Coeur Maternity Lingerie on Lingerie Briefs

Cache Coeur

Maternity bra designs have come a long way, but maternity bras have also benefited from new technology. New fabric technologies have made fabrics softer and less irritating. Flexible wires now allow mothers to wear a familiar amount of support without harming their breast tissue. Magnetic nursing clips allow easy access when you’re juggling a purse and a baby out on the go.

Hanky Panky Maternity on Lingerie BriefsHanky Panky

But most importantly, it’s now easy to find a maternity or nursing bra that makes you feel like your old self. For some new mothers that I know, finding lingerie that looked and felt like their old lingerie collection was a big step that helped them rediscover themselves. The holidays are a great time to invest in some lingerie based treats. The pieces I’ve included in this article to me represent a current ‘greatest hits’ of the maternity sector, especially as the holidays creep up on us. They all use fashion forward design and technology to create pieces that are both beautiful and comfortable, while still retaining just as much personality as core size lingerie.

Hot Milk Maternity on Lingerie BriefsHot Milk

Cake Maternity on Lingerie BriefsCake 

Belabumbum Maternity sleepwear on Lingerie BriefsBelabumbum

Project Me Maternity on Lingerie BriefsProject Me by Hot Milk

Cake Maternity on Lingerie BriefsCake

Anita Maternity lingerie on Lingerie BriefsAnita

Cache Coeur Maternity Lingerie on Lingerie BriefsCache Coeur

Belabumbum Maternity sleepwear on Lingerie BriefsBelabumbum

Project Me Maternity on Lingerie BriefsProject Me by Hot Milk

Cache Coeur Maternity Lingerie on Lingerie BriefsCache Coeur

Cache Coeur Maternity Lingerie on Lingerie BriefsCache Coeur

Hot Milk Maternity on Lingerie BriefsHot Milk

Belabumbum Maternity sleepwear on Lingerie BriefsBelabumbum

Cake Maternity on Lingerie BriefsCake

Natori Maternity on Lingerie BriefsNatori