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By ELLEN LEWIS

Marie Jo Swimwear on Lingerie Briefs

It’s not spring yet and par for the course this winter the weather is awful: it’s pouring rain in New York today. I, however, can endure. In three weeks I will return to my home in Cabo San Lucas, Mexico, from where my friends have been posting beach pictures:casual  whales breaching, boating excursions and seaside dinner dates. In most of these images, bathing suits are the clothing … Read More


Bra 30 Time to set them FREE

Set them free! It looks like a tank, holds like a bra and is made of soft cotton! Bra:30 is the Bra Reliever Sag Retriever, for every woman out there who hoists them up and straps them in all day long. YOU know that you are un-hooking that favorite Bra the minute you get home. Now you have an alternative that you can bop around in (no pun intended ). … Read More


HAVANNA - Comfort bra with foam cup

Refined and feminine, Anita Havanna Series Comfort Padded Bra is a perfect everyday choice. Wire-free yet supportive, the Anita Comfort Bra features patented smooth foam cups with sensual floral lace on the sides and a sexy little piece on the front with a sweet decorative bow. The straps are soft and padded presenting a lovely width that will assure no pressure marks. Nearly invisible under clothing. With a sensual and … Read More



The NEW Andora Convertible 3D Plunge

Flawless fit. Pure comfort. French style. Convertible straps. Simone Perele has designed a bra that has it all!
Andora 3D Convertible Plunge in Fashion Color SunAndora 3D Convertible Plunge in Fashion Color Sun

Breathable 3D spacer cups fit like a dream.
Simone Perele 2018 Andora 3D Convertible Plunge in new Peau RoséSimone Perele Andora 3D Convertible Plunge in new Peau Rosé

3-way convertible straps are always style-ready. Straps can be worn classic, criss-cross or halter.
Simone Perele 2018 Andora 3D Convertible Plunge worn criss-cross and halterAndora 3D Convertible Plunge worn criss-cross Read More


By ALISON CONNOLLY

F.R.S. For Restless Sleepers on Lingerie Briefs

Let’s face it, we’ve heard quite a bit about the trend of wearing pajamas as outerwear, but it can be a bit daunting for the average woman to pull off.  Many luxury PJ brands do a beautiful job styling their designs to create inspiring ready-to-wear looks, but for some of us (ahem, myself), styling PJs as outerwear ends up looking precisely like that; simply wearing pajamas … Read More


by DEEDEE CROSLANDDeedee Crosland interviews Erin Harris of Intimatology ~ Lingerie MarketingAn enlightening discussion with one of Intimatology founders, Erin Harris gave me new insight to what great things can happen when lingerie brands partner with this branding/marketing firm. Both Erin and her partner/husband Rich have extensive backgrounds in the intimate apparel & legwear industry and they decided to create a special marketing niche to help lingerie brands grow and get noticed. With a great track record, Intimatology … Read More


Coming this spring... Hanky Panky's Signature Lace Pink Bralette and New High Rise Lace PantyComing this spring… Hanky Panky‘s Signature Lace Bralette and New High Rise Lace Panty in a gorgeous pink hue! In the meantime, checkout an inside look at Hanky Panky’s New York City design studio, Queens Cutting & Shipping Plant, and local factories that work together to create the “World’s Most Comfortable Thong®.” Hanky Panky–the name on everyone’s hips®

Behind the Seams at Hanky Panky
Meet the #PeopleBehindThePanties

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