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By HELEN MASTERS ~ London Briefs

Pure Chemistry British Brand featured on Lingerie Briefs

I’ve never been known for being in the right place at the time – I missed Super Saturday at the iconic 2012 London Olympics, was out of the country at the Queen’s Diamond Jubilee and have never been able to get membership to Mahiki…  However, recently for possibly the first time in my life I have found myself in exactly the right place at … Read More


By Ellen Lewis

Helen Masters editor of London Briefs on Lingerie BriefsIn her Audio Briefs column yesterday, Deedee Crosland interviewed Helen Masters, owner of Pudding Lingerie, a British based consultancy service focused on intimate retailers and brands. Helen’s career spans many years in the Lingerie business including an 8 year ownership of an award winning boutique in which she was renowned for her bra fitting expertise.  You can learn more about Helen’s extensive lingerie industry credentials on the … Read More


by DEEDEE CROSLAND ~ Audio BriefsInterview with Helen Masters of Pudding Lingerie Consulting as seen on Lingerie BriefsI recently had the pleasure of chatting with Helen Masters, the owner and creator of Pudding Training and Consulting, located in Windsor, England. Pudding is a multi-platform lingerie consultancy firm that caters to retailers, brands and industry insiders all over the world.  On this podcast you’ll hear how Helen transitioned from owning her highly successful, award winning lingerie boutique (Pudding) to establishing … Read More


Limited edition summer colors PJ Harlow loungewear as seen on Lingerie BriefsWhile supplies last, PJ Harlow is offering many of their fabulous sleep and lounge collections in fun, new summery colors.  These delightful palate offerings include: delicious Light Peach, Icy Blue and cool Mint ~ the colors of relaxation and comfort.

Combinations of buttery soft knits and silky soft satin create complete body clothing harmony. All of PJ Harlow products are made in the USA and are machine washable and dryer … Read More


A fashion editorial series by Stephanie Hynes & Lingerie Briefs

Exclusive images of the Rya Collection photographed by Stephanie Hynes on Lingerie Briefs

Recently, photographer Stephanie Hynes was commissioned by the lovely Flora Backer, founder and creative head of the Rya Collection to shoot her spring 2019 Look Book. Perfect timing as far as I am concerned; we are on the cusp of the 2018 bridal season and fresh from last weekend’s royal wedding obsessiveness. Flora, who launched her new brand at retail … Read More


Curvy Couture Bridal Collection - Mulit-Way Strapless bra - seen on Lingerie BriefsWedding lingerie is nearly as important as the actual wedding dress, beautiful, soft and sexy ‘underneath it all’ will make the bride feel fabulous on her big day. Curvy Couture Bridal Collection has just what the curvy bride is looking for, gorgeous bras and panties with elegant touches that simply fit right and will make her feel extra special.

Curvy Couture Mulit-Way Strapless bra - for brides or anytime - as seen on Lingerie Briefs

Depending on the dress, Curvy Couture Bridal lingerie has a number … Read More


By HOLLY JACKSON

Ewa Michalak bras for larger busted women on Lingerie Briefs

Years ago Ewa Michalak bras exploded onto the North American lingerie scene through private Facebook communities populated by full-busted lingerie lovers. It was the wild west of bra buying. Group members shared sizing advice and posted purchases. The few members who spoke both Polish and English translated customer service emails and helped compose replies in Polish, allowing purchases to be smoother. Since returning bras to Poland was … Read More


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