Years ago, before social media, when my job was inextricably linked to Victoria Secret (a client), the VS catalog was a mail order lingerie bible. Born and raised in a department store brick and mortar world where hanger appeal dictated product decisions, learning an entire new set of merchandising rules for catalog sales was enlightening. The picture was everything. VS would develop and place orders with us. Then they would … Read More
By TINA WILSON
I believe by the turn of this century there will no longer be categories of clothing, no sportswear, no intimates, no outerwear, we will have 7 articles of clothing, period …I will be dust by then and it’s probably just as well but in the meantime I will happily prepare for the inevitable and so should any forward thinking designer or retailer of apparel.
hy•brid (ˈhaɪ brɪd) … Read More
A stunning semi sheer lace bra, Montelle’s Divine has upped the ante for full coverage bras. Currently available from 32-42, C-G cups, Divine will be available for Fall 17 to an H cup! This 3 part non-padded stretch lace bra is unlined at the top of the cup to enhance fit as well as fashion. Soft tulle mesh at the bottom insures lift and support. The U shape back … Read More
No one who is breathing today can doubt that we are sailing on winds of change. The shifts in decades of established norms, political and cultural have been seismic in the past few years. This is a good thing, even if adjustment to the impact requires some serious analysis, growing pains and, initially, reluctant acceptance. In fashion, the influence is huge. Just last month at the semi-annual Interfiliere show, Concepts … Read More
Feel your sexiest best underneath it all on your next special night out! From Coobie’s Lace Bralette collection comes the Undie Couture (UC) “Date Night” Lace Bralette, a pretty and seductive alternative for everyday! Made with soft, stretchy lace these bralettes are ultra comfortable. The cups are lined with a soft, thin nylon blend mesh that provides comfortable coverage without the bulk. No pads or wires. Thin, adjustable straps … Read More
Empreinte’s new Anna collection reveals a rich, decorative style that plays with contrasting fabrics and colours inspired by the sumptuous world of Russian ballet. It is a range full of expression, with a lavish combination of emotion and passion.
The embroidered flowers decorated with beads and ribbons are a visual feast, but also manage to maintain a feel of delicacy. The overall effect, together with the soft, floral lace, is … Read More
The very first lesson I ever learned as a merchant was the pursuit of the key item and how to maximize its potential. The term “key item intensification” became a maxim for good retail practice. Identifying a product and expanding its exposure while eliminating styles trickling along in sales is the mark of a savvy buyer. This practice carries through to the wholesale venue. It takes only one great item … Read More