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Dior Couture on Lingerie BriefsSome years ago, the CEO of Saks, a former colleague and retail mentor of mine, asked me how I might feel about changing my career direction to the designer runway universe. Feeling that I was much more suited to trolling street born trends, I told her that hi-fashion terrain didn’t exactly fit with my own merchant instincts. She was surprised, given my leaning towards creative ventures. At the time, I … Read More


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One of the major pluses of social media is it’s ability to launch new talent directly to the public. Instagram is a visual goldmine. This week Alison showcases a new bespoke brand designed in the UK, Temper Lingerie. READ and SEE MORERead More


By ALISON CONNOLLY

Temper Lingerie on Lingerie Briefs

There’s no reason why black lingerie gets to have all the fun! It turns out that all-white lingerie can be equally sexy, and can forego the typical classification of being “bridal”.  UK designer Amelia Firth-Waugh has created the brand Temper Lingerie as a way of reinventing the role of white intimates.  It’s no surprise that her creative influence and professional background includes internships at Chromat (see some … Read More


Elomi explores bold colors and sophisticated designs with its stunning AW16 collections.

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Introducing the show stopping and sophisticated new range Kiki, that offers sheer and subtle touches and beautiful embroidery to create a truly elegant look. Launching in two colors of sophisticated black as well as bright raspberry, the Kiki collection features an underwired plunge bra which creates a sexy low plunge look, based on the popular Elomi plunge bra … Read More


my Samoyed Husky. Tarot on Lingerie Briefs

At the age of 22, I acquired my first dog, a pure white Samoyed Husky.  He was quite a diversion from the wiener dogs that commandeered my household most of my childhood. Tarot (I guess you can guess where my head was in those days) was an unintended purchase. Accompanying a colleague who was looking for a pet, I became smitten by a 4 month old fluff ball whose energy … Read More


coobie-floral

The Coobie Comfort Bra with embossed floral pattern is so lovely for Fall ! This amazingly comfortable bra (same as the above Comfort Bra) features extra wide, fixed straps that are sure to please as well as a beautiful floral pattern lightly embroidered into the fabric. Available in 4 sizes for a more customized fit – Small, Medium, Large & Extra Large. Also has removable pads. Made of the same … Read More


Fleur't With Me loungewear on Lingerie Briefs

Last week, at the NYC Interfiliere, there was a great deal of continued talk about the Athleisure trend. It’s amazing how this apparel phenomenon has been integrated into the Intimate Apparel industry, crossing back and forth with ready-to-wear, often seamlessly. For lingerie retailers, the crossover requires thoughtful merchandising. The surge in bralette business, particularly as a layering piece, has helped to change the consumer’s orientation when purchasing leisure wear. The … Read More


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