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By Jennifer Cermak

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Stand Up Paddle boarding is exploding in popularity in Minneapolis and St. Paul. With our abundant lakes and rivers, the Twin Cities are the perfect location for this new sport. SUP has a heritage tied to the birth of surfing in Hawaii, and I am thrilled to pick up my new board this week (a pair of NSP surf betty’s) for my sister and me to use … Read More


Featuring ~ Jenette Bras

JBLockupwTag-nSubmitted by Jenette Goldstein owner of Jenette Bras in Los Angeles & Pasadena, California

I opened Jenette Bras in 2009 in an old working-class neighborhood in Los Angeles called East Hollywood. I found a great 1920’s storefront, formerly Pak-Am Stationery (for all your Pakistani-American office supply needs) in a sort of off-center bohemian district of bike shops, junk stores and small theaters. It was cheaper than prime shopping district space … Read More


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Some years ago, when I was juggling 3 kids and a full time job, my oldest friend and I would take one long week-end each June for a reprieve.  She anointed me Secretary of Transportation; my only responsibility was to get us to our destination. She took on all logistics, which was a vacation in itself for the multi-tasking me. I have very warm memories of those brief segues into … Read More


Vous et Moi Wirefree Spacer Bra

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This wirefree spacer bra by Chantelle is built for comfort, lift, and support. Lightly padded cups and laser cut bands are designed to fit snug on your body and give you an elegant, smooth-all-over look. To create a beautifully rounded silhouette, we made the firm spacer cups in a tri-dimensional knit fabric. The breathable fabric is exceptionally comfortable and makes this the ideal lightweight … Read More


By Ali Cudby

via Miss Magnolia

Summer presents many opportunities for retailers to upsell accessories to customers, particularly for wearing under a sundress, the wardrobe staple of summer.

Here are three items you may not think of, but are summer sundress essentials for every woman’s wardrobe:

Seamless Underwear

Fabrics can be clingy, and the last thing a woman wants is the dreaded VPL – Visible Panty Lines. VPL will ruin the look of … Read More


Problem Solved ~ Elomi

RITA-HONEY-UNDERWIRED-MULTIWAY-BANDED-BRA-8011-BRIEF-8015aWhat does a full figured woman with a short upper torso and Barbie have in common?  A Lot. They both are built with very little room from under the bust to the shoulder.  It’s a proportion issue.  Their breasts sit high on their chest. This is a good thing when it comes to sexy curves, but finding a bra that fits comfortably can be a daunting task.  Those wires can … Read More


By Kim Caldwell

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Hurray! I’m so excited because today I’m sharing my very first video episode of Hurray for Lingerie! In the premiere episode, I explore a few of the most popular bra styles from Marie Jo and their convertible or decorative straps. In all of my years of working in the lingerie world, I’ve never tried a Marie Jo bra. Can you believe it? So I was thrilled … Read More


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