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wacoalWacoal was recently featured in the April edition of Essence Magazine!
In an article titled, “Curve Appeal,” the Wacoal Red Carpet Long Line Bra in black is featured on two models. Styled as a shirt, the curve inspired article shows women how to “confidently flatter every inch in these body-hugging effortlessly chic looks.”… Read More


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Taking you on a truly stylish crusade, Elomi introduces the Ravana collection in is this season’s must have trend -tribal. Designed to flatter the fuller figure perfectly, Elomi swim is lightweight to ensure you are cool and comfortable, offering a gathered tankini which is available in USA sizes 12-22 as well as a bandeau style. To ensure the perfect support, wear the Elomi Swimbra underneath, available up to a 42HH … Read More


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This has been a very trying day.  Shirley, my partner in all things Lingerie Briefs, and I spent a good part of our daily phone meeting having a whine fest. It’s the winter that won’t go away; it was 5° in New Hampshire this morning.  Tax season looms. Oh yes and bathing suit body prep (though one would be hard pressed to know) is around the corner.  Let’s not even … Read More


Lingerie News You Can Use

By Ali Cudby

Selling lingerie is all about creating a relationship with your customer. Sometimes that conversation is about fit. Sometimes it’s about body image or even self care

Today, we’re going to talk about some nuts and bolts information that you can use to paint a more colorful picture of the companies behind the lingerie you sell, or the product itself. It’s the news you can use – a … Read More


The Contender ~ Triumph

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As a veteran of the Intimate Apparel business, I would be hard pressed to say that I was not familiar with the 125+ year old Triumph brand.  They have dominated European and Asian markets for well over a century.  Ensconced in their German/Swiss heritage, the Triumph name has long been equated with technical innovation and volume driven design.  Witness here the Amourette collection which has sold over 60 million units … Read More


By Kim “Kimmay” Caldwell

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My first official introduction to the world of lingerie was going behind the scenes. I’d been wearing a bra already for years, and tried some “fancy” (meaning itchy, lacey styles from the mall) underwear here and there, but at 19 years old I was pretty uneducated when it came to the world of lingerie. I was also new to New York City and new to quite … Read More


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