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1920 knickers

Today is New Year’s Eve and that time each year when we reminisce.  I was thinking about how I became so enamored with Intimate Apparel. I was never a girly girl.  It was never about the concept of sex appeal.  When I was a young woman, I shopped in vintage and recycled clothing stores because I had a proclivity for old things.  Somehow they made me feel unique, independent and … Read More


By Justine Simpson

prima-donna

Prima Donna

When the New Year approaches, every woman will want to look dazzling in her best party dress. But, the excesses of the Christmas season may see some of us adding a pound or two to our waistlines. Shapewear can help to hide away any damage done over the festive period, by giving you a shapely look, and making you sparkle at any New Year’s party. … Read More


Versatile, Beautiful Lou Paris

619_caramel-Light-SensationLou Paris ~ Light Sensation line features adjustable / multi position straps on all the bras that make them perfect for under any of today’s fashion. Color shown is Caramel.… Read More


Grand Statements ~ Parfait

parfait-charlotteJust before I left Cabo to return to NY, I decided to paint an anchor wall in my house a vibrant desert color. As I watched this bare surface change from white to an orange-red, I began to have apoplexy.  I had wanted to make a statement but this was more like a proclamation and I was undone.  Ok, it’s easy to re-paint a wall, but I had 24 hours … Read More



Close up of engagement ring

December, so it seems, is the month of the year when most engagements occur.  Interesting because we are always told by the “old timers” that bridal lingerie only sells in the spring.  Not true says Flora Nikrooz who has built an entire bridal dynasty around her gorgeous designs targeted to satisfy the anticipation and pleasures planning a wedding invokes. Recently, Flora was actually asked by buyers to expand the concept … Read More


By Ali Cudby

Opento1

In the first part of this Buying Strategy series, we talked about the philosophy of creating a store’s Open to Buy.

To review, an Open To Buy calculation allows your store to map incoming inventory against expected sales. It is important to begin by thinking through your inventory across the main product verticals, such as bras, bottoms, shapewear, etc. Once those basic categories are determined, you can … Read More


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