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Simone Pérèle’s Andora 3D Triangle in Blush
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Simone Pérèle’s best-selling Andora collection debuts a new triangle shape with a chic plunging décolleté. This curve-hugging molded t-shirt bra is made with innovative 3D knit technology for a second-skin feel. Experience it in NEW Blush!

Andora 3D Molded in New Coral for Spring/Summer 2014
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Simone Pérèle’s Andora’s innovative 3D knit technology creates a molded bra that feels like a second skin and … Read More


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Here’s a bit of trivia that appears to be more and more relevant lately in the bra market: Canadians have been proffering wire free bras for years now. Why? Rumor has it that they believe there is a direct correlation between breast health and the wire worn so close to the source. I, for one, do not buy it. But it might be why it took a Montreal based company, … Read More


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One might think that a petite woman has no wedding dress woes. But perfection matters to every bride.  Remember that this woman has a small frame and enhancing her assets is part of the presentation.  The Little Bra Company caters to a woman who wants to make the best of what she has.  Here the Sascha strapless and the Lucia blue lined lace overlay padded push up promise smooth, supportive … Read More


By Kim Caldwell

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Hurray! It’s wedding season, and that means I’m helping a lot of women find the perfect bra for their bridal gown, bridesmaid dress, mother-of-the-whoever frock and wedding attendee attire. Everyone needs supportive bras for their outfits!

And that includes my lovely cousin who is getting married this summer. She sent me a Facebook message asking for bra help, and her question is a very common one:

Hey Read More


TFR_Transparent_Logo_tm_HR-det Submitted by Bekah Anderson, owner of The Fitting Room in Grayslake, Illinois

After stumbling upon a part-time job at a lingerie boutique in 2006, I almost instantly fell in love with doing bra fittings. At the time, I hadn’t thought it would turn into a career… but I quickly found a deep passion for helping women feel beautiful and confident in their own skin. 6 ½ years later, I opened … Read More


The minute I met Michelle Metens, owner and designer of Dollhouse Bettie, at Curve NY, I knew I was speaking to a merchandising soul mate.  Even ensconced in a wheelchair and in some serious pain; she broke her leg while setting up the show, Michelle was determined to make sure I understood her mission.  Deferring to reality, I convinced her that we would wait until after surgery to chat.  … Read More


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