As an ex-robe merchant, this category holds a particularly sanguine space in my holiday merchandising soul. Did you know that 75% of robe business at retail is generated in the 4th quarter? It’s the perfect gift, not too personal, but personal enough. A couple of Curve shows ago, I happened across Karen Luu and her exquisite home couture collection. When it comes to pure unadulterated luxury, there are not … Read More
“Basic Beauty T-Shirt Spacer Bra”
Fit to a tee! Wacoal’s new Basic Beauty T-Shirt bra is lightweight, breathable and opaque.
By Lindsey Borchard
As soon as I told everyone we were expecting, my identity as Lindsey Borchard went out the window and Lindsey “The pregnant” woman became who I was. Then I had James and I became Lindsey the “mom”. He’s six months now and I am just now starting to get my identity back one baby step at a time (No pun intended).
It’s so easy to lose yourself … Read More
By Jennifer Cermak
We have been hearing reports that tell consumers not to wear bikinis after age 47. What a load of rubbish. I’ll wear one when I am 80! (& I will still be convincing you to wear one!) After all, wearing a bikini is part confidence, part comfort, and part the right suit.
Every day we have a customer say: “I will not wear a bikini unless it … Read More
I have returned to the East Coast having been catapulted back to reality from paradise. Clearly the holidays are upon us. Trees are up, retailers are stocked with X-mas paraphernalia and the race has begun. Even though all the big stores in Cabo had a similar transformation from Halloween to Christmas, literally in the beginning of November, it’s not easy for a veteran north-easterner to feel the vibe while shopping … Read More
By Ali Cudby
When it comes to a lingerie boutique – whether a bricks and mortar or online experience – how you present your environment is critically important to your brand.
For many retailers, décor goes a long way to present the brand. A boudoir environment evokes a mood very different from a store with sleek lines and bright colors. Just looking at two stores we examined earlier in this … Read More
Spending weeks at a time in Cabo, one learns another way of life, far from the tours and hustle. There is everyday living to consider and somehow, merchant that I am, I always find a way to tap into the local trends. Ideas live everywhere if we mine them. I always check out Pepita’s Magic of The Moon boutique when I am here; there is always a fashion statement and … Read More