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As an ex-robe merchant, this category holds a particularly sanguine space in my holiday merchandising soul.  Did you know that 75% of robe business at retail is generated in the 4th quarter?  It’s the perfect gift, not too personal, but personal enough.  A couple of Curve shows ago, I happened across Karen Luu and her exquisite home couture collection.  When it comes to pure unadulterated luxury, there are not … Read More


By Lindsey Borchard

As soon as I told everyone we were expecting, my identity as Lindsey Borchard went out the window and Lindsey “The pregnant” woman became who I was. Then I had James and I became Lindsey the “mom”. He’s six months now and I am just now starting to get my identity back one baby step at a time (No pun intended).

It’s so easy to lose yourself … Read More


Your Bikini Days Are Not Over

By Jennifer Cermak

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We have been hearing reports that tell consumers not to wear bikinis after age 47. What a load of rubbish. I’ll wear one when I am 80! (& I will still be convincing you to wear one!) After all, wearing a bikini is part confidence, part comfort, and part the right suit.

Every day we have a customer say: “I will not wear a bikini unless it … Read More


Anticipation ~ Blush Lingerie

162903711491613784_QN1nXU9g_cI have returned to the East Coast having been catapulted back to reality from paradise.  Clearly the holidays are upon us.  Trees are up, retailers are stocked with X-mas paraphernalia and the race has begun.  Even though all the big stores in Cabo had a similar transformation from Halloween to Christmas, literally in the beginning of November, it’s not easy for a veteran north-easterner to feel the vibe while shopping … Read More


By Ali Cudby

When it comes to a lingerie boutique – whether a bricks and mortar or online experience – how you present your environment is critically important to your brand.

For many retailers, décor goes a long way to present the brand. A boudoir environment evokes a mood very different from a store with sleek lines and bright colors. Just looking at two stores we examined earlier in this … Read More


Pepita’s Magic of The Moon

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Spending weeks at a time in Cabo, one learns another way of life, far from the tours and hustle.  There is everyday living to consider and somehow, merchant that I am, I always find a way to tap into the local trends.  Ideas live everywhere if we mine them.  I always check out Pepita’s Magic of The Moon boutique when I am here; there is always a fashion statement and … Read More


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