Once and awhile I come upon a marketing idea that hits a particular merchandising nerve. This is just what happened with the Sybaris Lingerie brand, high-end intimates from France, whose gorgeous underpinnings I have admired for some time, but could not figure out how to integrate into the American specialty store milieu. But last week, while I was reviewing the current assortment, I had an “A Ha” moment. This is … Read More
By Layla L’Obatti
600 Year Old Bra and Panty Discovered in Austrian Castle
Although history was a subject that may have made most fall asleep at their desks, it seems the history of undergarments holds some mysterious allure. Perhaps it’s because we divorce all historical figures from their sexuality, that a discovery like that of intimates predating all known examples should create such a buzz.
Just a few days after … Read More
by Lindsey Borchard
The question I seem to be getting the most these days is, “Is that really you”?
It all started when we couldn’t find a model to shoot for our newest Claudette Collection, (I work for Claudette Lingerie). When our CEO asked me to model for Claudette, I was nervous and frankly terrified. After thinking about all the things I never did because of my size or … Read More
By Aimee Guthinger
It’s a matter of fact that Brides visiting my lingerie boutique on Cape Cod will often find themselves talking about their wedding plans. As a former wedding planner, I think I’ll never lose my curiosity about the next big event! So, when I found myself chatting with a bride earlier this summer about her menu, I was delighted to … Read More
By Cristina Casciano-King
. . . Or As They Say On The Other Side Of The Pond, The Suspender Look
With all the Olympic Hoopla dying down in merry Olde England.-One thing is still as hot as Micheal Phelps-The Faux Garter Look or as they say in England the Suspender Tight. This simple style takes a normal looking tight and adds a certain sauciness to it, by giving the illusion
Several years ago I had the opportunity to visit my daughter while she was studying textiles at The Glasgow School of Art in Scotland. Having never been there before, my pre-conceived notion led me to believe that I would spend my vacation in a rain smitten enclave while conjuring up fantasies of Brigadoon. I imagined myself in the gloaming, that grey-blue twilight just before sunrise and after sunset. I was … Read More
By Marina Rybak
When I crisscross Manhattan Midtown or meander the ancient streets of Le Marais in Paris, I continue to witness the downside of a global economy – the disappearance of local color. Too often this change is overshadowed by the expansion of the mega brands.
So when I encounter a local business, that dares to have a unique voice and stirs my imagination, a neighborhood brave-heart, which is … Read More