I had a great discussion with Jessica Gerard, 
owner of Flirt Boutique in St. Paul, Minnesota yesterday. She emailed me to report the surge in her soft cup bra business. She says that every new soft cup bra she receives “comes in and is gone”. Sales of this category have escalated from 4 a month to … Read More
Honestly, I truly hope that what they say about events happening in threes is true, because after this week-end, I have had enough! First, the airline lost my baggage, which is unbelievable since it was a carry on that I door checked and watched being ferried down the jet way. It’s still not back, 2 days later. Then, I drafted this week’s Brief on Saturday, but on Sunday morning, when … Read More
This Week’s Intimate Discovery: An Inspirational Brand Debuts in the Intimate Active-wear.
My discovery of Red Daisy™, the nascent intimate
active brand, is more than a mere coincidence during this month’s highlight on Breast Cancer. This sophisticated sports collection, conceived by Phylise Sands in honor of both her sister and mother’s fight against this debilitating disease, is dedicated to funding research 365 days a year to this ongoing … Read More
One year ago this month, I lost my sister-in-law to Cancer. I had an unlikely friendship with Celeste. She lived a rural lifestyle in the Adirondack Mountains while I sought the global pulse generated by my NYC base. We steered through 35 years of family trials and tribulations together forming a filial bond. But when Celeste was 47, she was diagnosed with Breast Cancer and I was confronted with the … Read More
This Week’s Intimate Discovery: A Quintessential French Brand Renews Itself.
When I was young, I was infatuated by everything French. I learned the language, studied the art, lived there for a brief respite and was particularly pleased that my career required travel to Paris for the sole purpose of looking at exquisite lingerie. My first stop on every shopping excursion was always Bon Marché, a great microcosm of the … Read More
I wasn’t much of a football enthusiast in college; I never really grasped the devotion of these obsessed fans. But then my son, in his sophomore year at Boston College managed to persuade us that tailgating was a rite of passage and we, as his parents, should take responsibility for abetting this tradition. So for several years, we motored to Boston to take part in the home game revelry nurtured … Read More
This week’s Intimate Discovery: Talent Forges Innovation in Lingerie E-Commerce
What appeals to me most about the BareNecessities.com website is the natural symbiosis that I feel as a lingerie merchant to this brand. Their mission to provide the highest quality product assortment at the best value parallels my quest to bring clarity to the Intimate Apparel marketplace. Firmly ensconced in the highly competitive Lingerie venue offered on the Internet, … Read More