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On Gossamer Cabana Cotton Seamless Easy Tank Bralette featured on Lingerie BriefsOn Gossamer continues to expand their popular Cabana Cotton Seamless collection with the new Easy Tank Bralette (G5350). This style is minimalist and clean, with a focus on soft, contemporary comfort. Two-ply for light support, this  an open scoop neckline & lightly molded cups for shaping. One-inch knit in band for non-restrictive, flexible fit, & hook & eye back closure.On Gossamer Cabana Cotton Seamless Easy Tank Bralette featured on Lingerie BriefsOn Gossamer Cabana Cotton Seamless Easy Tank Bralette featured on Lingerie Briefs

This new tank style, perfect for lounging, pairs back … Read More


By ESTELLE PULESTON

CZI Swimwear an beachwear, bathing suits and coverups as featured on Lingerie Briefs

I’ve been known to describe a brand as “wearable art” on occasion, but never has the term been more applicable than it is to today’s spotlighted brand: Switzerland-based CZI. A swim and beachwear label by Sandra Czich and her twin sons, it’s based around offering exclusive, eye-catching prints which start out life as physical paintings.

CZI Swimwear an beachwear, bathing suits and coverups as featured on Lingerie Briefs

Czich describes herself as a “self-taught artist who turned into a Read More


Le Mystere's new Safari Strapless bra featured on Lingerie BriefsLe Mystere’s Safari Smoother and T-Shirt Bras are very well known for their incredible fit and lift as well as outstanding beauty. These are the go-to bras for everyday wearability with a chic and sophisticated design. Great news – three gorgeous, NEW bra styles have now been added to Le Mystere’s popular Safari collection… Strapless, Racerback & Wireless!

“For more than a decade Safari has stood the test of time

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DKNY Litewear Active Comfort Collection as featured on Lingerie Briefs

Simple, soft, sleek and sophisticated, The DKNY Litewear Active Comfort Collection redefines the meaning of underwear comfort. This six part assortment of two bras  and four pantie is perfect for yoga, the office or a night out. Designed in a smooth stretch microfiber with hidden construction details, and subtle logo touches, these pieces capture the understated elegance of the DKNY aesthetic. Natural shades including black, rosewood, blush, jetsetter grey and … Read More


b.tempt'd Future Foundation t-shirt bra in vintage floral - featured on Lingerie BriefsThe bras and panties you need for spring have just arrived! Check out the new arrivals from b.tempt’d as you get ready to refresh, restart, and restock for the season. Your favorite lingerie essentials are now available in a new floral print you’ll want in your everyday rotation.

This print won’t be around for long, so add it to your top drawer while you can!

b.tempt'd Inspired Eyelet panty in vintage floral - featured on Lingerie BriefsShop the best-selling Future Foundation Read More


By ELLEN LEWIS

Panty Promise panties as featured on Lingerie Briefs

Founder and Designer Jessica Krupa first launched Panty Promise™ at Curve in 2022 to quite a lot of buzz. The backstory and brand profile are impressive, as are her credentials, but, when it comes to a new product, I like to wait for feedback. Revolutionary concepts are intriguing, but the operational nuts and bolts as well as consumer reactions make all the difference.  One year later, I … Read More


By ELLEN LEWIS

Shell Belle Bridal Lingerie as featured on Lingerie Briefs

The synergy between the wedding industry and lingerie design can be summarized by its celebration of femininity and the female form. It inspires artistry and evokes the thrill of anticipation. It demands imagination and the highest standards of design. I’ve been researching this market lately which is growing exponentially. It is interesting to note that many of the trends I encountered were reinforced in the themes permeating … Read More


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