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By ELLEN LEWIS

samantha chang as featured on Lingerie BriefsSamantha Chang

Evolution is a jewel in the crown, an elegant display of boutique brands. I had intended to combine the Evolution NY and Curve NY  show into one market report. The insights are not that different. I have over 600 images that reflect this point. However, even edited down, there are just too many for one post. Two shows in separate locations proved a bit  challenging … Read More


By ELLEN LEWIS

Le Petit Trou as featured on Lingerie BriefsLe Petit Trou

Curve NY was a major success. Taking place once again at Spring Studios in downtown NYC, the energy matched the message. Spring 23 is all about Joy and Color in our lives. Booths were packed, mainstream brands as well as newcomers. The Lingerie Briefs Salon showcased 18 entrepreneurial designers in a gallery venue attracting over 100 contacts for participants. Seminars seats were full. There … Read More


Wacoal's Soft Sense collection featured on Lingerie Briefs

Wacoal’s charming Soft Sense Collection in lace, includes an underwire bra, hipster, and a new bralette that are all so pretty and comfortable you’ll want to wear them every day.Wacoal's new Soft Sense Bralette featured on Lingerie Briefs

The Soft Sense Bralette is the latest addition to the collection. Designed for D/DD cup capacity, this bralette means fuller busted women don’t have to sacrifice comfort for a pretty look.  It’s available in sizes S-2XL.

Wacoal Soft Sense Underwire Bra featured on Lingerie Briefs

There is no denying … Read More


By ESTELLE PULESTON

Posie Lingerie as featured on Lingerie Briefs

Posie by Posie Upshall is a lingerie brand where sustainability, ethics and luxury collide to create stunningly beautiful designs you can feel good about buying.

Upshall began developing the brand via an incubator program after graduating from the renowned Contour Fashion course at De Montfort University, and it was officially launched in October 2019 – just a few short months before the pandemic hit and the world … Read More


By ELLEN LEWIS

Carissa organic pima cotton sleepshirt as featured on Lingerie Briefs

Last week, after my husband commented on the “worn out” t-shirts I was wearing to bed, I began grazing the internet for something that would meet my comfort standards. I landed on the Carissa sleepshirt from Skin Lingerie. I know I cover this brand often, but frankly; they deserve it. The relaxed attitude that defines Skin’s design ethos is right up my alley. Usually, when I … Read More


b.tempt’d’s newest collection, Opening Act featured on Lingerie BriefsTake on your role as the star of the show with b.tempt’d’s newest collection, Opening Act. These new pieces feature beautiful lace combined with ultimate comfort so that you can wear them any day with ease.

b.tempt’d’s Opening Act Bralette featured on Lingerie BriefsThe bralette you didn’t know you needed has arrived! b.tempt’d’s Opening Act Bralette defines sexy with its bold lace and scalloped detailing. Offered in sizes that range from S-XL and in the colors … Read More


Over the past several days, the Lingerie Briefs team has been in New York City exploring the exciting, intimate apparel shows. Both the Curve and Evolution trade shows were very well attended and the brands were happily writing orders while showcasing their Spring 2023 collections. Ellen Lewis and Alison Rubke even curated and hosted the beautiful Lingerie Briefs Salon at Curve which featured 18 emerging designer brands! We’ll have full … Read More


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