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By LINDA DYETT

Le Petit Trou from Azaleas in NYC as featured on Lingerie BriefsLe Petit Trou

Full disclosure right at the outset: I’m a lingerie aficionado who happens to live a tantalizingly short block-and-a-half away from an absolutely knockout-terrific underthings store—Azaleas, located in the heart of New York’s East Village. The ultimate indie retailer, this is a white-walled intimates general store—a Downtown lifestyle mart filled with essentials and esoterica that takes its cue from and is a perfect … Read More


ANTIGEL by the Lise Charmel Group Stricto Sensuelle Collection as featured on Lingerie Briefs

It’s all about attitude and Lise Charmel’s ANTIGEL brand knows how to flaunt it! This month, ANTIGEL presents the brand’s fresh, seductive perspective with new color and shape additions to the iconic ‘Stricto Sensuelle’ Collection. This 20-piece assortment of 8 bras, 6 panties and 6 sleep pieces is now available in a brilliant red tone infusing a joyous energy into this bestselling intimate’s group. ‘Stricto Sensuelle’ is designed with … Read More


New Essentials Bralette and High Waist Brief from Anita featured on Lingerie BriefsThe new Essentials Collection from Anita Since 1886 is a beautiful assortment of super comfortable, everyday lingerie.

Essentials Bralette from Anita in berry featured on Lingerie BriefsEssentials Bralette from Anita in berry featured on Lingerie BriefsThe Anita Essentials Bralette (#5400) is a perfect combination of comfort and style. This casual, molded cup bralette with its floral lace look and a delicate silk band with bow, is sure to create a beautiful shape. Ideal to wear anytime at work, home or a night on the town, this lacy wire-free … Read More


What Lies Beneath?

By BECKY YEE

My Perfect Pair Lace Nipple Covers as featured on Lingerie Briefs

What lies beneath? How do we highlight the innovation, beauty and luxury of intimate items meant to be hidden under clothes? A bit tongue and cheek and creatively wrought, here is our showcase of nipple covers, boob tapes, camel toe concealers and pads that enhance your curves

My Perfect Pair Lace Nipple Covers as featured on Lingerie Briefs

My Perfect Pair makes luxury nipple covers and boob tapes. Their stunning black lace nipple covers are so beautiful you … Read More


By ELLEN LEWIS

Natori pajamas as featured on Lingerie Briefs

Josie Natori launched her eponymous brand 45 years ago, just six years before I entered the Lingerie market. Even then, the Natori collections had already staked a claim in the Intimate Apparel business. The reason is simple. It is beautifully executed, uniquely designed, always original, an ode to feminine comfort, elegant and glamourous. The concept of lifestyle dressing is rooted in Natori’s creative ethos. Intimates, sleepwear, loungewear, … Read More


Chantelle brand's Norah Comfort Front Closure Full Cup and Comfort Strapless as featured on Lingerie Briefs

Chantelle’s Norah collection continues to expand adding two new solution styles to this family of bestselling bras. Combined, the Molded Front Closure, and the Strapless silhouette, bring the Norah tally to five. Characterized by Norah’s signature buttery soft lace band, both of these bras encapsulate the Chantelle brand’s definition of luxury: comfort, function, and quality.

Chantelle brand's Norah Comfort Front Closure Full Cup and Comfort Strapless as featured on Lingerie Briefs

The Molded Front Closure bra is a welcome asset in a curvy woman’s lingerie wardrobe. … Read More


By ELLEN LEWIS

Evelyn & Bobbie Evelyn bra with EB Core™ design, a leading edge co-molding technology as featured on Lingerie Briefs

Evelyn & Bobbie, my best bra friend particularly through the pandemic, has done it again. With the launch of Evelyn, the 3rd and newest iteration of their revolutionary bralette construction, they have hit another retail bullseye. Of course, I have tried it. I am a huge fan of the Defy and Beyond styles.

All of Evelyn & Bobbie’s bras are created with a FULLY Patented … Read More


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