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By ESTELLE PULESTONcollections from the atelier of Angela Friedman featured on Lingerie Briefs

You might think that when a theatrical costume designer turns their hand to lingerie, the result would be something quite ‘over the top’ – beautifully fanciful, no doubt, but not really suitable for everyday wear. At the atelier of Angela Friedman however, the extravagance of on-stage costuming is instead translated into intimatewear that’s quietly lavish. The kind of thing that the most well-dressed characters might actually choose … Read More


Ready to move your bust front and center for a streamlined look? Wacoal has you covered with some of their latest bras featuring superior side support.

Introducing Inside Job Underwire Bra: Designed to center your bust within your frame, this bra will give you a streamlined look and the confidence that comes with it! Inside Job is a full coverage seamless underwire bra with a hidden sling that offers … Read More


Evelyn & Bobbie Beyond Bralette and high waisted retro brief in Wildflower Pink as featured on Lingerie Briefs

This month Evelyn & Bobbie debuts its newest color, Wildflower Pink. This dynamic shade pictured here in the bestselling Beyond (Above) and Evelyn (Below) styles is equal part bold and feminine.  Hot pink is a proclamation of love, romance and burning passion, perfect timing for Valentine’s Day.  Sophisticated, sexy, and uber comfortable it’s also a critical fashion statement for Spring 2023.

Evelyn & Bobbie Evelyn Bralette in Wildflower Pink as featured on Lingerie Briefs

Designed to empower the woman who wears it, these … Read More


Photographed By Becky Yee

Chantelle New Hi Impact Everyday Sports Bra featured on Lingerie Briefs

It’s January, a time when women are often hyper focused on exercise and shedding off those holiday excuses. This month, Becky focuses her photography expertise on three of our partner brands whose sports bras offer a wide range of functionality and comfort. Featured above is the Chantelle’s new High Support Everyday Sports Bra available in a wide range of sizes. Just look at the picture (and Read More


New from Panache - Ana Collection in Blue Jewel featured on Lingerie BriefsAs we look forward to Spring, let’s take a look at the newest releases from Panache Lingerie’s lavish Spring Summer 2023 collection. There’s something for every customer with the latest January fashion drops; a vibrant pop of colour or soft, subtle hues creating an opulent and versatile selection of lingerie for all!

Ana Collection in Blue Jewel

Start the spring off right with fresh jewel tones in the beloved Ana … Read More


By ELLEN LEWIS

Bon Marche in Paris France as featured on Lingerie Briefs

Arriving in Paris last week, I visited the stores to get some insight on current Spring trends. It’s a challenge in January in France, as the entire retail apparel industry is on sale obliterating most of the new collections. There is, however, one area of foresight and that is the swimwear floor. I find this particularly interesting as this category has always been a precursor of what … Read More


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