By ESTELLE PULESTON

Hailing from Berlin, Germany, Anekdot was founded in 2015 by Sofie Andersson after various stints in design, buying and visual merchandising. Having become disillusioned with the fashion industry’s overall lack of ethics and sustainability, and having recently begun sewing lingerie for herself, she wanted to create a brand that offered the opportunity to wear exciting, comfortable, consciously-made intimates on a daily basis.

The Anekdot collection includes wirefree … Read More

By ESTELLE PULESTON

With a name that means “glowing from within” in Sanskrit, Savara Intimates is a wirefree lingerie and swimwear brand from the Netherlands that aims to uplift and empower women through its uncompromising comfort, problem-solving fit and body-positive ethos, all while being an ethical and environmentally-conscious company.

The brand was founded by Eva van Schijndel and unveiled its debut collection in early 2020, which stood out for its … Read More

By ESTELLE PULESTON

British lingerie brand Qrucifix was founded in 2021 by Renata Kuti, as her answer to the industry’s unsustainable practices she’d witnessed first-hand while working in China.

Growing up with a passion for art and mesmerized by Victoria’s Secret fashion shows, Kuti had decided early on that she wanted to be a part of that glamorous world she saw on the television. And she made it, eventually landing … Read More

By ESTELLE PULESTON

Founded by Chloe Julian, who previously designed for a number of very fashion-focused brands such as Agent Provocateur and Savage X Fenty (where she was VP of Design), Videris is something else: a lingerie line created primarily with ethics, sustainability and wellness in mind.

In contrast to the fast-paced world of Savage X, where Julian notes there wasn’t always time to perfect each design, she spent two … Read More

By ESTELLE PULESTON

I first came across Baserange when I was searching for a sheer bra made from cotton mesh (as a more sustainable alternative to synthetic meshes), and their Odea bra was one of only two options I could find. Although it’s a fairly recent discovery for me, the brand was founded back in 2012 when duo Marie-Louise Mogensen and Blandine Legait decided to create a line of what … Read More