By ESTELLE PULESTON
With a name that means “glowing from within” in Sanskrit, Savara Intimates is a wirefree lingerie and swimwear brand from the Netherlands that aims to uplift and empower women through its uncompromising comfort, problem-solving fit and body-positive ethos, all while being an ethical and environmentally-conscious company.
The brand was founded by Eva van Schijndel and unveiled its debut collection in early 2020, which stood out for its … Read More
By ESTELLE PULESTON
British lingerie brand Qrucifix was founded in 2021 by Renata Kuti, as her answer to the industry’s unsustainable practices she’d witnessed first-hand while working in China.
Growing up with a passion for art and mesmerized by Victoria’s Secret fashion shows, Kuti had decided early on that she wanted to be a part of that glamorous world she saw on the television. And she made it, eventually landing … Read More
By ESTELLE PULESTON
Founded in Copenhagen in 2010 by Sunniva Uggerby and Stephan Rosenkilde, with Jeanette Hansen later joining the founding team, Underprotection is a lingerie and swimwear brand that’s merging comfort and style with a deeply-rooted desire to do things sustainably.
The label describes its aesthetic as bold, colorful and feminine, a style that “challenges the stereotypical look of sustainable lingerie.” Designs are wirefree to maximize comfort, and a … Read More
By ASI EFROS
Debs Corporation’s roots date back to the time of World War 1, when Ezzat Debs and Abdul Hadi Debs, the owners of a textile company in the Middle East, reached the coast of Japan for the first time.
Since then and for more than a centennial, Debs Corporation has carried on as a beacon of innovation and has become home to numerous sustainable textiles and cutting-edge … Read More
By ESTELLE PULESTON
Founded by Chloe Julian, who previously designed for a number of very fashion-focused brands such as Agent Provocateur and Savage X Fenty (where she was VP of Design), Videris is something else: a lingerie line created primarily with ethics, sustainability and wellness in mind.
In contrast to the fast-paced world of Savage X, where Julian notes there wasn’t always time to perfect each design, she spent two … Read More
By ESTELLE PULESTON
I first came across Baserange when I was searching for a sheer bra made from cotton mesh (as a more sustainable alternative to synthetic meshes), and their Odea bra was one of only two options I could find. Although it’s a fairly recent discovery for me, the brand was founded back in 2012 when duo Marie-Louise Mogensen and Blandine Legait decided to create a line of what … Read More
Natori zeros in on sustainability with its iconic Feathers Contour bra. With these new lemon-lime and bluebell colors, 35% of the style is constructed in recycled components. Evolving this bra while maintaining the extraordinary popularity of its fit and fashion synergy, will continue with on-going deliveries. Feathers bestselling status, often cited as #1 in the USA, makes it the perfect focus for Natori’s initial sustainability spotlight. This is not an … Read More
