Swim Briefs

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This was my last day at the beach, probably until I return to Mexico next fall. I am New York bound this week. One thing I can tell you for certain; bathing suits have infiltrated my psyche in Cabo San Lucas. There are more swim stores here than Lingerie Boutiques (of which there are almost none).  The jamboree of vibrant color playing pool and seaside here truly raises the volume.  … Read More


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Diving is a big sport down here in Cabo San Lucas.  I for one, have a whole hearted respect for the ocean, but going down that deep searching for the unknown evokes a feeling somewhat like the worry I had as a child, afraid to look under the bed after dark. Snorkeling is about as far under as I intend to go. True the rewards can be spellbinding, but I … Read More


By KIMBERLY BERGER

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Any woman blessed with a D cup or larger is familiar with the challenge of finding a swimsuit that not only flatters and fits, but also supports and contains. Fortunately, many designers have recognized the needs of the busty customer and have recently filled the gap in the market. However, not all cup-sized swimsuits are created equal. So what should you look for when buying a suit?… Read More


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As we all know, the swimwear market is very different than the lingerie world, yet when they cross bows, the similarities elevate bathing suits to another level of expertise. First and foremost is the fit element. Lingerie bra technology serves the intimate seascape of large busted women from a knowledge base line not pursued by most established swim brands. I will admit though that many of the fashion trends apparent … Read More


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It’s peak swim season here in the Northern Hemisphere, and those shops that recognize the profit power of bathing suits engineered to fit large breasted women, are reaping the rewards. Frankly, until I began to explore the swim market, I never realized just how big the business is. It eclipses lingerie for sure; yet as extensive as the category is, I am a bit taken aback by the dearth of … Read More


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In my continuing effort to recognize the needs of pregnant women and their personal rapport with their body images during the maternity process, swimwear cannot be ignored.  Yes it’s true, fashion trends have evolved (at least since I was pregnant) and regular swimsuits are perfectly acceptable. But I remember the evolving breast and belly sizes and the desire for not only fashion, but uber comfort and real support. Once again, … Read More


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Recently I became acquainted with the 90+ year old Lahco Swimwear company based in Baden, Switzerland. Intrigued by the brand’s vintage heritage, I learned that at one time Lahco had a history as the best-selling swimsuits in Europe. Now, re-tooled with a clean and modern look, they have entered the North American market with intent. Engineered with the precise attention to detail and fit, Lahco remains true to its Swiss … Read More


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