Swim Briefs

By Jennifer Cermak


As I am sitting under a veranda on the hillside in Jamaica, I begin to wish I did not have tan lines. Yes, I could forgo the swimsuit and tan a-la-nude but alas, the staff and other guests may not appreciate my personal confidence. So I begin to think of Strapless swimwear as I wish I would of prepared to do some sunning strapless myself.

Nani Nalu’s best seller in a bandeau is the Seafolly Goddess Bandeau, this simple silhouette sells out every major season and keeps on selling, then sells again next year in new colors. Pilar’s in San Diego, CA agrees that this is one of their favorite fits. It truly is an incredible fit, working for everyone A to DD with surprising support.


Pilar’s recommends Panache. This lingerie mecca has nailed the bandeau bikini. Their bikini is the same construction as their bra (one … ...Read more

By Jennifer Cermak


As I am booking my trade appointments for Miami and New York, I tend to get very excited about the fashion of swimwear. Being in the mid-west, my shop has to focus on function for our active 10,000 lakes lifestyle. But when at Market, I can ohh and ahh at the luxury art, details and fashion making a splash. This week, I became most excited about La Perla. Despite their hard-to-justify pricing, their attention to detail and over-all concept of style is so alluring. La Perla evokes the idea of who I want to be… what I wish I could afford.


Elegant and refined pleating in the Thar grouping gives subtle shape and dramatic style. It is sophisticated and sexy, and luscious all at the same time. The dramatic drape of the bottom catches the eye, while the details of the top lure you up.


The … ...Read more

By Jennifer Cermak



Tankini’s have a bad reputation, most likely from the late 90’s when they introduced them to the market as mid-drift showing tops paired with regular bikini (skimpy) bottoms followed shortly by the extreme opposite – the high scoop neck with light shelf bra paired with a skirt, or better yet… shorts. Please. No fashion minded woman, kids or no kids is going to go for either look. Lucky for us, designers have figured out this staple swimwear piece and now design cute options with where style meets function. And, it is a beautiful thing.

Sport tankinis generally are very simple and include a light shelf bra for minimum support. These suits are popular among the paddleboard enthusiasts (which is a top sport on our 10,000 lakes).


Prana, Anita, Next by Athena, Carve

Contemporary tankinis are generally designed for the mass market and fit sizes 0 to … ...Read more

Swimwear Just Like Mom

By Jennifer Cermak


As spring rolls into the lands and we joyously see the snow melting away and temperatures reach tolerable levels, it sparks a hint of hope that a summer does in fact exist, and it is on the way. The season also brings swim lessons starting and the rush of children looking for suits.


Lily Sunshine, Jenn’s daughter, in Ondade Mar

There are many options for kids swimwear outside of designer suits, Gap and Janie & Jack both offer quality options to get both boys and girls kids swimwear through the season at under $30 a suit. But if you are a swimwear fanatic, like me, nothing is more fun then to dress your little one up in your favorite designer. My daughter, Lily Sunshine, has 5 suits waiting in a suitcase for our upcoming vacation. She is only 19 months old, but already can rock an Ondade ...Read more

By Jennifer Cermak

We hear allot about how hard it is to find swimwear if you are big busted and or plus size, but the true petite customer is actually my hardest to fit. Petite being the complete opposite of my personal curves-for-days (in every direction) body, it has been trial and error in finding out how to flatter smaller proportions. Following up with my inventory buyers this week, we identified a few fits that worked well for our petite customers this season. What we noticed: being petite does not mean that you are ok rocking a junior brand suit, even if it fits.

So what is a petite LADY to do?

Overall Rules for petite:

Say no to boy shorts: they end up making you look even shorter.

Alterations: straps, back clasps, tankini lengths and skirt hems can all be shortened.

Don’t hide your cleavage; it creates length and … ...Read more

1 11 12 13 14 15 16 Page 13 of 16