Swim Briefs



Any woman blessed with a D cup or larger is familiar with the challenge of finding a swimsuit that not only flatters and fits, but also supports and contains. Fortunately, many designers have recognized the needs of the busty customer and have recently filled the gap in the market. However, not all cup-sized swimsuits are created equal. So what should you look for when buying a suit?… Read More


As we all know, the swimwear market is very different than the lingerie world, yet when they cross bows, the similarities elevate bathing suits to another level of expertise. First and foremost is the fit element. Lingerie bra technology serves the intimate seascape of large busted women from a knowledge base line not pursued by most established swim brands. I will admit though that many of the fashion trends apparent … Read More


It’s peak swim season here in the Northern Hemisphere, and those shops that recognize the profit power of bathing suits engineered to fit large breasted women, are reaping the rewards. Frankly, until I began to explore the swim market, I never realized just how big the business is. It eclipses lingerie for sure; yet as extensive as the category is, I am a bit taken aback by the dearth of … Read More


In my continuing effort to recognize the needs of pregnant women and their personal rapport with their body images during the maternity process, swimwear cannot be ignored.  Yes it’s true, fashion trends have evolved (at least since I was pregnant) and regular swimsuits are perfectly acceptable. But I remember the evolving breast and belly sizes and the desire for not only fashion, but uber comfort and real support. Once again, … Read More


Recently I became acquainted with the 90+ year old Lahco Swimwear company based in Baden, Switzerland. Intrigued by the brand’s vintage heritage, I learned that at one time Lahco had a history as the best-selling swimsuits in Europe. Now, re-tooled with a clean and modern look, they have entered the North American market with intent. Engineered with the precise attention to detail and fit, Lahco remains true to its Swiss … Read More

Mastectomy Swimwear ~ Amoena


How to make a woman feel good in her own skin; it’s the driving force behind this blog. We are interested, primarily, in the way a product can elevate self-esteem. But it’s not just the merchandise that matters, it’s the attitude that a lingerie or swimwear style can induce. Addressing the feminine state of mind with intelligence is always our goal. Women’s health issues and the impact they have on … Read More

By Ellen Lewis


There is something about the Curvy Kate brand that always raises my youth radar. It could be that British influence, that fearless, festive, edginess that dares to be seen.  It could be the extra bow, the mixed patterns, the candy colors or the just show it attitude. Targeted at a young, confident woman who is not afraid of her curves, Curvy Kate has now taken its 28-44, … Read More

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