Sports Bra Mania

Anita Momentum Sports bra on Lingerie Briefs

I’ve been mulling over this Sports bra story for several months now. This niche is expanding in the marketplace as companies introduce multiple options every season. But, I believe that unlike the shapewear craze that saturated the lingerie landscape several years ago and then slowly dissipated, this business will continue to evolve in brand inventories. Here’s why. The market explosion in this category speaks volumes about the American lifestyle. The … Read More


By ALISON CONNOLLY

Studio Pia on Lingerie Briefs

It is my pleasure to introduce Studio Pia; a luxury lingerie brand that represents beauty on many levels.  The obvious allure is visually represented in its debut collection (made up of three ranges featured here), and its not-so-obvious beauty is revealed in its ethical design/manufacturing process.

Founded by Pia Conaghan in 2016, Studio Pia established itself as an ethically-crafted label based in the UK.  The company’s … Read More


Hanky Panky handkerchief bra and panties on Lingerie Briefs

I remember my mother’s 40th surprise birthday party. I was 11 and I thought my mom was so old. The banner at the entrance read “Life begins at 40”. I presumed that my aunt had hung it there to make her feel better about this provocative milestone. I loved my mother something fierce, but alas, I only had 40 years myself before she was gone. But 40 years is … Read More


By ALI CUDBY

Woman's Empowerment on Lingerie Briefs

When I hear people talk about empowerment, it often seems to be connected to ways women think and feel about themselves.

Certainly, in the world of lingerie stores, we tend to connect women “looking and feeling their best” with “being empowered.”

In 2004, when I first found bras that fit, it was a transformational moment for me. It changed how I felt in my body. It changed … Read More


Whale watching in Cabo San Lucas on Lingerie Briefs

I went whale watching this past weekend determined to see one in the wild, since I have not had the pleasure since I began living here in 2011. That’s because the season peaks in early winter, good for tourism, bad for me. I am always away, in Paris, NY and the rest of the lingerie market, hunting and gathering product information while the rest of my friends take countless sojourns … Read More


By ALISON CONNOLLY

Murmer Lingerie on Lingerie Briefs

Perhaps the first (or only) lingerie brand that comes to mind when I consider the term avant-garde is Murmur.  For the last few years, Romanian designer Andreea Bădală has been creating standout collections of luxury prêt-a-porter with a risqué  lingerie twist.  The lines between the two are completely blurred in such a way to give the customer the freedom to wear pieces as either innerwear or … Read More


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