5529-Momentum Sports Bra by Anita on Lingerie BriefsIn the wake of the Olympics, I have been thinking a great deal about women and sports. Except for a period of time in my 30’s swimming laps before work, I really never had a propensity for sports.  I think this was generational. Girls weren’t on teams. They were cheerleaders. Yes, we witnessed women achieve extraordinary feats during the Olympics: Nadia Comaneci, Janet Evans, Florence Griffith Joyner, but these were … Read More


By ALISON CONNOLLY

MadameAime_LingerieBriefs

Madame Aime is a luxury lingerie brand that beautifully captures a subtle, refined elegance in each of its designs.  The label, founded in 2014, playfully takes on the persona of “Madame Aime” who lives in a world where she creates her own version of the feminine ideal.  The ideal being someone who wants fashion and beauty to be a constant in her innerwear and outerwear, someone who … Read More


Scantilly Lingerie The New SExy Campaign on Lingerie Briefs

I have a love-hate relationship with Facebook. When it launched during my son’s freshmen year in college, I found the concept intriguing. I am a huge proponent of communication as a tool. It opens many vistas, but then Facebook exploded. To me, it was teaching a whole generation the wrong definition of sharing long before they could possibly grasp the ramifications of over exposure on the internet.  But, like all … Read More


Be Strong Be Beautiful campaign from Bluebella Lingerie on Lingerie Briefs

I discovered a new brand at Curvexpo NY last week, mainly because Easton International now representing them in the USA, insisted I take a look. Thank goodness I usually listen to them. Bluebella, the UK based lingerie company founded in 2005 by Emily Bendell, represents everything we, at Lingerie Briefs, hope for in our quest to support women’s self-esteem. Girls deserve to compete on equal levels without ever compromising … Read More


By ALISON CONNOLLY

LingerieBriefs_HoorayMag_Ophelia

The best days for a blogger are when you discover a brand that makes you want to write about it RIGHT THIS INSTANT.  You are instantly smitten, and need to share your discoveries with the rest of the world.  I was fortunate to get struck with inspiration from two distinct brands, both of which recently released a bridal collection:  Valentine NYC and Serène Intimates.  Granted, their … Read More


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