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Shell Belle

By ELLEN LEWIS

Cadolle Lingerie as featured on Lingerie BriefsCadolle

I have decided to split my market report in two parts because the Evolution and Curve NY show, although similar in their color/ print/ and shape reveal, had two very different vibes. To be perfectly honest, timing required that I debrief from the smaller exposition first.  Evolution was a limited array of boutique/ luxury brands portrayed in an intimate space. It started one day earlier than Curve NY, which I will … Read More


By ELLEN LEWIS

Girl With a Serious Dream as Featured on Lingerie BriefsGirl With a Serious Dream

It’s been a lovelorn year with cancelled weddings and lost memories. But FINALLY, here comes the bride. Once again, anticipation is about hope. Celebrations are being planned. The bridal business, dormant for the past year, is beginning its comeback. The Intimate Apparel industry is changing as the market turns once again on its axis. As the desire for elegant, sensual lingerie percolates, bridal designs reap the … Read More


This week is the semiannual Curvexpo, the premiere Intimate Apparel show in North America. For those of you who attend, or even if you do not, the highlights of the design messages proffered by the market are critical for both merchandising and fashion vision. Certainly, I touched upon the 2015 Lingerie trends when I reported live from the Salon International de La Lingerie in Paris. However, certain points are particularly viable for the … Read More


Holiday Wedding Gold

By ELLEN LEWIS

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I once attended a wedding during the holiday season hosted by the uber wealthy brother of a friend of mine. I was overwhelmed by the level of opulence and frankly a bit distraught at the no holds barred obvious expense: 27 piece orchestra, 12 full grown lit up fir trees surrounding the dance floor and so many white orchids enveloping the chapel and the dinner tables that I expressed my disdain to … Read More


The Beauty Is In The Details

Shell Belle Couture

As I was explaining a few days ago, with intimates “it’s all about the details”.  Yes, technical prowess is critical for fit and function, but with Intimate Apparel, it’s the special touches that transform a style into a seductive and elegant art form.  Unlike outerwear, which gets visual support from accessories, shoes, jewelry, even cosmetics, undergarments are constrained by the very fact that they sit so close to the skin and must … Read More



Parisians are not well prepared for snowstorms.  The airport is closed down and the EuroRail was stopped for 2 hours for those en route from London.  The streets are still coated with an icy mush: plows and shovels probably don’t go with the French aesthetic.  This wintry weather is very auspicious. How coincidental that the major theme of this year’s Salon De Lingerie is “Ice Land”, the main message at the Fall 2013 Trend Forum.… Read More


By Aimee Guthinger

Destination weddings have increasingly become more popular.  They offer a combination of wedding and vacation all wrapped in to a seminal event not just for the bridal party, but their guests as well. It is not unusual that lately I have been hearing from brides to be who are choosing romantic destinations to stage their events.  The idea evokes images of soft sandy beaches, picture perfect horizons and the caress of warm … Read More


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