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Shell Belle

By ELLEN LEWIS

Aubade, Noblesse Oblige, Chantelle Pulp as featured on Lingerie Briefs

Aubade, Noblesse Oblige, Chantelle Pulp

The Lingerie market has changed dramatically. It was on its way with the surge of e-commerce prior to the Pandemic, but that disruption escalated the evolution exponentially. This is not news. Simply a necessary reality. Cautious energy prevailed at both the Curve and Evolution 2025 shows. That said, of course there were discoveries, eccentricities, and highlights. In the images below, I am … Read More


By ELLEN LEWIS

Carol Coelho at Curve-NY featured on Lingerie Briefs

Carol Coelho

Just as I did in last week’s Swimwear recap, this season I’ve decided to combine the Curve and Evolution Lingerie show synopsis. Why? Because the insights are not different. The stories are the same. Borrowing from trend doyenne Jos Berry’s presentation at Curve NY, the current merchandising state is all about “Glimmers”, the feeling you get in your body when you feel inspired. I saw … Read More


Bridal Synergy

By ELLEN LEWISJane Woolrich Bridal Lingerie As featured on Lingerie Briefs

The synergy between the bridal and lingerie industries has always fascinated me. It’s not about the wedding. It’s all about the artistry, the cherished memories unique to these tableaux.   Exquisite laces, delicate embroideries, luxurious fabrics, treasured details, pearls, crystals, floral motifs are all assembled in an enchanting conclave of beauty. Basking on this assortment, one can easily grasp how a woman’s sense of self would be enhanced … Read More


By ELLEN LEWIS

Shell Belle Bridal Lingerie as featured on Lingerie Briefs

The synergy between the wedding industry and lingerie design can be summarized by its celebration of femininity and the female form. It inspires artistry and evokes the thrill of anticipation. It demands imagination and the highest standards of design. I’ve been researching this market lately which is growing exponentially. It is interesting to note that many of the trends I encountered were reinforced in the themes permeating … Read More


LOVE AND MARRAIGE

By TINA WILSON

Fashion Lingerie Illustrations of Lise Charmel by Tina Wilson as featured on Lingerie Briefs

I do. Til death do us part. I pronounce you. I take you. I promise. Happily ever after. Tie the knot. Bliss.

Love and marriage. Spouses, couples, and the ups and downs of matrimony are making the headlines and some big waves. Do you stand by a spouse that encourages and helps orchestrate a government takeover? Do you recuse yourself or better yet resign from the highest … Read More


By ELLEN LEWIS

Cadolle Lingerie as featured on Lingerie BriefsCadolle

I have decided to split my market report in two parts because the Evolution and Curve NY show, although similar in their color/ print/ and shape reveal, had two very different vibes. To be perfectly honest, timing required that I debrief from the smaller exposition first.  Evolution was a limited array of boutique/ luxury brands portrayed in an intimate space. It started one day earlier than … Read More


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