By ALISON CONNOLLY

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The world of luxury lingerie continues to reveal new talent, and it appears this year’s newer notable is E.L.F. Zhou London.  This fashion-forward intimate apparel label features daring silhouettes and cutout details to create a full ensemble worthy of any seductress!  The designer, Elf Yue Zhouhas, created this avant-garde bodywear brand in 2015 with the intention of merging lingerie with ready-to-wear. You can see where … Read More


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Jackson Pollack was a driving force behind Abstract Expressionism. Considered a major influence in the history of modern art, redefining painting. His radical splatter paintings forever changed the way contemporary art is perceived. In many ways, the Antigel Swimwear collection is emulating his message in the bathing suit category. Using a freeform palette of vibrant  colors combined with the excellence of the Antigel construction, the La Belle Artiste … Read More


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Recently, culling through my archives, I came across this image of Les Voûtes Filantes (The Shooting Vaults), a series of arched string tunnels installed in a 16th century courtyard by the Atelier Yok Yo with sculptor Ulysses Lacoste and Laure Micarré for the June 2015 emerging garden festival in Cahors, France The exhibition, lasting a mere 4 weeks, is a highly technical collaboration consisting of 78 kilometers of cobalt … Read More


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I get a kick out of watching entrepreneurs who have their mojo together and are not afraid to take a leap, but it takes serious guts to give up everything in which you have previously pursued to support a principle. I think that is why I am so impressed with Megan Grassell, who as a high school student, turned a personal frustration into a full-fledged business, Yellowberry.  At the … Read More


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Ali Cudby tells the story of how Cheryl Côté, owner of Esprit de la Femme in Nelson BC, Canada, used her expert listening skills to enhance customer service and in the process, gave very needed support to a member of the transgender community. READ MORERead More


When Lingerie Saves Lives

By ALI CUDBY

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In the lingerie industry, we talk about ways lingerie enhances – and even transforms – lives. Sometimes it goes deeper. Sometimes lingerie can literally save a customer’s life.

Three years ago, Esprit de la Femme Lingerie experienced one of those moments. Nelson, where the store is located, is a small town in the mountains of British Columbia, Canada. So it was notable when Glenn, a burly local … Read More


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