I have been following Conturelle’s product emergence in North America ever since I was introduced to this legendary German brand 5 years ago. Entering the US market sometime around their 125th birthday, Conturelle began its ascent here with an introduction of some of their established European styles. One of these, Provence, a gorgeous 3 part Swiss embroidered, guipure trimmed underwire bra has played an enormous role … Read More
All my life I have been a dog person. Always had one living by my side; sometimes 3. Cats on the other hand were an afterthought. Somehow or another, the cats in my house were there because someone brought a kitten home, promised to covet it for eternity and then, left the poor feline there to fend for herself in the grasp of a canine domicile. Cats make very few … Read More
I first became aware of the Jonquil Lingerie Collection some years ago, when the booth I was manning at the Salon De Lingerie in Paris was situated across the aisle. What impressed me the most was how busy they were. Watching Diane Samandi, founder of this romantic and vintage inspired collection working non-stop with buyers from around the world, was very motivating. Holding fast to its old Hollywood routes, the … Read More
Many years ago, during my tenure as a buyer at the venerable Abraham & Straus, now part of Macy’s, I was given a choice of positions, most within my comfort zone; ready to wear and accessories. However, there was an opening in the Cosmetics Division and I decided to take that job, because I was curious about this category where merchandising was driven primarily by the vendor and marketing ruled … Read More
By Ellen Lewis
As I dive deeper and deeper into the viability of swimwear business in Lingerie stores, I can’t help but examine the influences of the past on today’s amazing bathing suit styles. It’s fun to see the evolution from more is less to less is more. I stopped after the 80’s. I can’t quite wrap my head around the idea that the 1990’s is part of the “retro” … Read More
Every time I look at the In Bloom by Jonquil collection, I am amazed at the way they merchandise prints. As somewhat of a connoisseur of curated product, I am always impressed at how this brand finds a way to mingle visually dynamic lingerie fabrics to form a composition of coordinated sleep and lounge designs. What could be chaotic is in fact a captivating collage. Renown for their molded cup … Read More
Today, we are very excited to introduce a new column on Lingerie Briefs, An Intimate Gallery by Marina Rybak. Guided by her extraordinary vision, Marina has re-imagined a classic basic. Based on my long standing knowledge of Marina’s unique insight into the creative process and her ability to identify products that stand “outside of the box”, we have decided to re-direct her column to the discovery and execution of … Read More