I have been following Layla L’Obatti’s work for several years now. I had already seen some of the Between The Sheets designs highlighted in the press before Layla’s partner, Josh, was kind enough to bring some styles to my home to see first hand. My definition of this brand is simplicity wrought from an in depth attention to intimate details. Layla mines many sources of inspiration but I particularly like … Read More
In my continuing post wrap of the recent Lingerie market events, I want to share one more story about a panty that may not be exactly “new” but is definitely “tried & true”. After all, these shows are about the pursuit of fashion, fit and profit and I believe the B-Fitting underwear collection from Wacoal answers this call. I never would have entertained the notion of a one size panty … Read More
Who is the Aubade Bride? What would you imagine? A luxury wedding gown from Cymbeline, Paris at sunset, a French garden, a mystery veiled in sensuality . Champagne, laughter and Lessons in Seduction. And don’t forget to cut the cake.
When Barbara Gilbert, owner of Barbara’s New Beginnings and I were having a bite to eat at Curve and recapping what was new and worth seeing at the show, she insisted that I visit the knixwear™ stand. She was enthusiastic about a new Toronto based underwear brand that she had tried and was about to purchase for her store. In fact, she escorted me to the booth where I met … Read More
I always stop by the Cass booth at Curve to find out what new shapewear innovation, designer Susan Ledyard has up her sleeve. This time it’s the Lucky Back™ shaping shrug launched this past spring at retail. Besides the proprietary performance fabrics that have come to define the Cass Luxury Shapewear brand, this innovation promises to propel the company into the wellness market adding extra value to a Lingerie … Read More
Who is the Hanky Panky Bride? She is gracious, a bit mysterious, loves lace, flowers and animals. She can flirt with humor, dance for hours and draw a line in the sand. Her lingerie is her own seductive secret.
One of the cardinal rules of retail merchandising is the simple fact that a merchant has about 15 seconds to seduce a customer before she or he disappears into the dust. It does not matter if it’s a brick and mortar store, an on line boutique or a brand competing for a buyer’s attention. When I was trained, ions ago, on the Executive Training Squad of the venerable Abraham & … Read More
