When my sister and I were young, we used to scour my mother’s jewelry box, designating possession of each piece of her personal collection to be bestowed upon us after she was gone.  Seems a bit coldhearted, but apparently normal behavior for little girls whose naivety prevented us from any real grasp on the proprietary meaning of such precious baubles.  Our intent was merely the realm of imagination, a stealth journey into the future where … Read More


Japanese Bridal Beauty

By Margaret Shrum

This summer, I was fortunate to spend two weeks traveling throughout Japan. It was a feast for the senses; temporal beauty was reflected in the architecture, art, cuisine and of course the fashion. This was evident while visiting Kyoto, where I stumbled upon two completely different, yet traditional Japanese wedding ceremonies; each one clearly defined by very different kimono designs.

Both ceremonies, held outside in a Shinto temple, were attended by the … Read More


Once and awhile I come upon a marketing idea that hits a particular merchandising nerve.  This is just what happened with the Sybaris Lingerie brand, high-end intimates from France, whose gorgeous underpinnings I have admired for some time, but could not figure out how to integrate into the American specialty store milieu.   But last week, while I was reviewing the current assortment, I had an “A Ha” moment.  This is an old world family owned … Read More


Intimate Honeymoon Desserts

By Aimee Guthinger

Temptations from your own custom lingerie dessert cart

It’s a matter of fact that Brides visiting my lingerie boutique on Cape Cod will often find themselves talking about their wedding plans.  As a former wedding planner, I think I’ll never lose my curiosity about the next big event!  So, when I found myself chatting with a bride earlier this summer about her menu, I was delighted to hear something that, to me, … Read More


Several years ago I had the opportunity to visit my daughter while she was studying textiles at The Glasgow School of Art in Scotland.  Having never been there before, my pre-conceived notion led me to believe that I would spend my vacation in a rain smitten enclave while conjuring up fantasies of Brigadoon.   I imagined myself in the gloaming, that grey-blue twilight just before sunrise and after sunset.  I was not far off in my … Read More


I think we can all agree that innovation is the catalyst of forward movement in any industry.  So when I was introduced to the award winning patented technology of the Irish based foundations brand, Embrace® at Curve last February, I decided to dig deeper.  What I discovered was a revolutionary construction system that allows the frame of the bra to float free from the garment but remain stable on the torso.  This Internal Support System … Read More


By Aimee Guthinger

Touting names like Bachelor’s Button & Forget Me Not, the pioneering eco-friendly, non-toxic nail brand Priti NYC has become a perfect complement for bridal lingerie style.  Similar to the added touch the perfect throw pillow or decorative detail brings to an interior or the conversational charm an accessory brings to fashion, nail color is often the only accompaniment available to help complete our underpinning presentations.  Lingerie is after all best displayed minimally … Read More


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