By ELLEN LEWIS
This editorial was originally inspired by my love of the Justin Timberlake song, SexyBack. Then I realized that perhaps the words might prove “uncomfortable” to some readers or worse yet, passé. Would anyone get it? So, I moved on to the obvious, sexy lingerie is back on the fashion radar and, after all, it’s also the beginning of the Holiday season, so why not? I emailed multiple brands asking for an image … Read More
Photographed by Becky Yee
My entire career, color has guided my merchandising instincts. From full bloom to the lack of it, color always defines product. This year, it defines change, joy and breaking free. Becky shot this photo editorial, Burst of Color, as a reaction to the explosion of bright colors that permeate the current and future Lingerie markets. Thanks to Hanky Panky, Aubade, Gossard and Amour Cache for sharing their samples with us. … Read More
By ELLEN LEWIS
Swimwear and lingerie are symbiotic, particularly swimwear created by lingerie brands. The fit expertise and functional demands of both products are stringent and yet fashion defines the style’s success. This summer at Curve NY, swim was front and center with many key brands. This category has often informed lingerie design. The collections we saw embodied the 2024 intimate trends following suit (no pun intended) with the Curve 2024 Spring overview published earlier … Read More
By ELLEN LEWIS
A Brief summary of the Curve Ny show: ENERGY. For tried and true merchants, there’s nothing better than live interaction, face to face meetings and touching the merchandise. I got positive feedback: satisfied buyers, satisfied brands. Of course, there was some pushback, but how else do we rise to new challenges. Traffic was definitely up. This show was larger than the February show. The product mix was somewhat eclectic. Barbie … Read More
By ELLEN LEWIS
I am back in my Los Cabos home where every other store is a swimwear boutique. Despite the plethora of choices, there are very few accommodating women needing serious attention to fit. Of course, there is a beach party scene where it’s fun to people watch, particularly bridal parties and spring breakers clad in bikinis, two-piece sets, and cool tank suits. Swimwear is a fashion microcosm, but for some, actually most women, … Read More
By ELLEN LEWIS
The synergy between the wedding industry and lingerie design can be summarized by its celebration of femininity and the female form. It inspires artistry and evokes the thrill of anticipation. It demands imagination and the highest standards of design. I’ve been researching this market lately which is growing exponentially. It is interesting to note that many of the trends I encountered were reinforced in the themes permeating intimates development for Spring 2023. … Read More
By TINA WILSON
As we move on to the WAIST, I will admit I don’t have very much of one, never have and I have made peace with that long ago. Unlike the breasts and the butt, it seems no one is in the business of enlarging the waist, but you never know, lifestyle and fashion are fast moving targets. In fact, advertising for many intimate brands seem to feature bodies that resemble the Venus … Read More