By ELLEN LEWIS

Spring Summer 2025 Swimwear preview from Aubade as featured on Lingerie Briefs

I am just back from the New York Intimate Apparel trade shows with over 600 images nestled in my camera. First on the agenda, and as a precursor to next week’s very, very large lingerie shows editorial, I decided to publish this teaser highlighting Spring/ Summer 2025 swimwear. Previewed at both the NY Curve and Evolution, these styles, as often is the case in the swim … Read More


Hanky Panky Signature Lace balconnet bra as featured on Lingerie BriefsThis month Hanky Panky debuts a new category, BRAS, to their legacy Signature Lace Collection. Launching two styles, a t-shirt bra and an unlined underwire balconnet, they have created a recipe for instant success. Already ensconced in the bralette business, this channel will provide more merchandising options as they mix and match them with the iconic thongs and panties.

Signature Lace T-shirt bra from Hanky Panky as featured on Lingerie BriefsEach style is meticulously engineered for personal fit.  Eco-conscious, recycled … Read More


Panache Liza collection featured on lingerie BriefsStudio 54 was the most iconic nightclub in American history. It’s where disco dancing till dawn captured the excitement of partygoers in New York City in the 70s & 80s. People came from every walk of life, from celebrities to blue-collar workers, young and old, rich and poor, straight and gay. There’s never been a phenomenon like it.

Panache Liza collection featured on Lingerie BriefsPanache Lingerie has evoked the excitement and joy of the Studio 54 … Read More


On Gossamer Mesh collection featured on Lingerie BriefsOn Gossamer offers the perfect cooling solutions for hot summer days with two best-selling collections: Gossamer Mesh and Cabana Cotton! These popular essentials will keep you feeling fresh and comfortable, no matter how hot it gets.

Luxury and comfort intertwine in the Gossamer Mesh collection. This exquisite range is crafted from their exclusive “gossamer mesh,” an Italian fabric that’s soft and delicate against your skin. The collection’s “lighter than air” … Read More


By ESTELLE PULESTON

Qrucifix: Strappy Lingerie as featured on Lingerie BriefsBritish lingerie brand Qrucifix was founded in 2021 by Renata Kuti, as her answer to the industry’s unsustainable practices she’d witnessed first-hand while working in China.

Qrucifix: Strappy Lingerie as featured on Lingerie BriefsGrowing up with a passion for art and mesmerized by Victoria’s Secret fashion shows, Kuti had decided early on that she wanted to be a part of that glamorous world she saw on the television. And she made it, eventually landing … Read More


Aubade Sheer Emotion Collection of bras, panties and garter belt for Spring 2025 as featured on Lingerie BriefsSheer Emotion, Aubade’s new permanent collection for Spring 2025 previews this month at Curve New York. Inspired by French Haute Couture and the creative genius of Yves Saint Laurent, Sheer Emotion reinforces the powerful effect of transparency on the female form. Influenced by the YSL credo that “LIGHTNESS allows women to assert their bodies with pride and insolence”, this is lingerie that “plays on revealing the skin… with a new … Read More


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