VS Collective as featured on Lingerie BriefsThe following post by guest writer Allie Cooper taps into the evolution of the Victoria Secret business.  I always hesitate to cover VS because I worked with them (as clients) for 14 years of my career. I respected them as merchants despite the challenges sometimes presented by their corporate code. When they missed the cultural pulse several years ago and other writers called them out, I knew that they would find their way through. Allyson … Read More


Freya Lingerie Snapshot Star yellow curvy bra as featured on Lingerie Briefs

A star is born. Freya Lingerie showcases a dynamic bra and panty show with their newest headliner, the Snapshot Star collection. Think summer light, honeysuckle yellow and breezy nights. Designed in a sheer embroidered mesh with an elongated apex and star charms at center front, this style highlights the brands contemporary pulse. Engineered with all the hidden details that provide the famed Freya fit, it is available for sizes 28-38, C-I cups (USA sizing). Fully … Read More


By ELLEN LEWIS

Hanky Panky Pride Collection honoring Pride Month as featured on Lingerie Briefs

When it comes to color diversity, no brand makes the statement quite like Hanky Panky. The rainbow of choices, particularly in their parade of underwear, is legendary. Color is rooted in the company’s DNA. That is why, this month, in celebration of Pride Month, Hanky Panky has joined forces with Switch n’Play, a Brooklyn-based drag and burlesque collective to create the Pride  Collection. Anchored by the supima cotton original and … Read More


By ELLEN LEWIS

Wood Underwear for Men as featured on Lingerie Briefs

I knew I was on to something when I decided to turn up the heat on the men’s underwear market. There are so many diverse channels percolating in this venue; combinations of traditional basics, classic luxury, men’s body form, edgy, environmentally astute, and more. But its not just the diversity emerging in this space, it’s the addition to the woman’s lingerie business that the potential presents. The number of female consumers who … Read More


By ESTELLE PULESTON

Her Pony, lingerie inspired festival wear as featured on Lingerie Briefs

Around this time every year, festival wear becomes a fashion talking point. For some brands though – among them, Australia-based Her Pony – this section of the clothing industry isn’t just a seasonal trend, but a year-round lifestyle.

Her Pony, lingerie inspired festival wear as featured on Lingerie Briefs

Founded in 2010 by Lauren Stein, Her Pony describes its garments as “festival treasures”. There’s beaded fringing, shimmering sequins, and bold 60s and 70s-esque prints galore – it very much screams ‘music festival’! … Read More


Surf, Swim, Skin

By ELLEN LEWIS

Cerritos Beach in Mexico featured on Lingerie Briefs

That’s me pictured above! Hanging out at Cerritos, one of my favorite beaches in Baja, Mexico. Cerritos is well known for its surfing vibe and general laid-back attitude. We ‘gringos’ go there to escape the Cabo party scenes and the treacherous surf for which most of the area is known. Surfing, a big-time activity here has never appealed to me. I fear some crazy sea monster will swallow me up. (Strange since … Read More


Body Chains

By LINDA DYETT

Livy Body chains as featured on Lingerie Briefs

I’m besotted lately with chains—jewelry chains–not just slung around the neck, but draping, crossing, crisscrossing, cascading, and dipping down the body. We’re seeing them in gold, silver, brass, studded with charms and gems.

There’s something mesmerizing about this jewelry. Not only does it glorify our curves and silhouettes, but placed on the collarbone area, the shoulders, the decollete, the midriff, the back generally, and the vertebrae in particular, it shifts our perspective … Read More


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