By ELLEN LEWISAnita Sports Bras and Activewear as featured on Lingerie Briefs

Sports Bras were already a distinctly American lingerie business driver prior to the Pandemic. But the shift in priorities precipitated by that phenomenon catapulted the category into another volume dimension. Lucky were the brands who previously staked a claim to this terrain. The plethora of companies actively pursuing sports and activewear apparel is extensive. Because Lingerie Briefs plays specifically to an Intimate Apparel audience, this post focuses … Read More


Natori Beyond Frame essential bra as featured on Lingerie Brief

If you look up the meaning of essential in the dictionary, you will read the following: something of utmost importance: basic and necessary. What a perfect definition for a bra. For most women, a bra is indispensable. It could be worn for a bounty of reasons, but when it comes to basics, Natori Lingerie has rounded up a stable of styles that meet a multitude of elemental lingerie needs. Nine … Read More


By ELLEN LEWIS

Wacoal Maximum Impact Simone Sports Bra as featured on Lingerie Briefs

Fourteen years ago this month, I launched the Lingerie Briefs Brand with a blog about a horse and the Wacoal Simone Maximum Impact Sports Bra. Happy Anniversary to us both! The story was titled ‘State of Grace’. The metaphor was/is clear. Horses make me feel free. This bra provides the support I need when I ride. It’s all about the freedom that comfort provides. I searched … Read More


Original photography by Stephanie Hynes as featured on Lingerie Briefs

I was perusing Instagram a few weeks ago and came across Stephanie’s flower photos which, in my opinion, were incredibly beautiful. I was inspired. These images were simultaneously lyrical and lusty. I contacted her to tell her so. As often is the case when we brainstorm, her perspective was completely in sync with mine. We decided to collaborate on this editorial. The message is simple. The harmony between flowers … Read More


By ESTELLE PULESTON

Tallulah Love Lingerie as featured on Lingerie Briefs

Named after the sassy, self-confident female lead in gangster classic Bugsy Malone, Tallulah Love is a moderately-priced lingerie brand with all the fanciness and individuality of a much more expensive one. Describing its style as French-inspired opulence with a dash of British quirkiness, its main focus is on sumptuous satin and lace bra sets adorned with all manner of pretty touches, from ruffled edges to embroidered hummingbirds.… Read More


Feerie Couture Collection from Lise Charmel Lingerie available in white and black as featured on Lingerie BriefsLeaver’s lace is, for Lise Charmel, their creative signature. In today’s Spotlight the Feerie Couture Collection proves the point. This assortment of 23 styles available in both black and white embodies the craftsmanship and the storied design that defines this elegant brand.

Feerie Couture Collection from Lise Charmel Lingerie available in white and black as featured on Lingerie Briefs

Created with the exclusive attributes of this rare lace technique, each piece is collectible. Thus, it is the very antithesis of mass production. It is couture. A … Read More


By TINA WILSON

Fashion Forms illustrated by Tina Wilson for Lingerie Briefs

Do you know there are at least 300 different terms for the female breast? I cannot not think of any other anatomical part male or female that has garnered as much attention, admiration and affection.

The sizes and shapes could possibly outnumber the monikers. The breast sustains life. The breast can be a great source of pain and also immense joy. The breast has made careers and … Read More


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