BY ASI EFROSMs Pomelo CEO on building a Lingerie Business - featured on Lingerie Briefs

In our first “Intimate Talks” interview – How To Start Your Lingerie Business, Ilona Shariga outlined the main pillars of a successful lingerie startup. I’m excited to share with you our second conversation where she focuses on the nitty-gritty of the process.

How to Start a Lingerie Business (Part 2 of 2) - Asi Efros & Ilona Shariga, Founder of Ms Pomelo.

Being a founder and CEO of the lingerie brand Ms Pomelo, which specializes in plus sizes, Ilona shares her own experiences and provides … Read More


BY ASI EFROSCarol Coelho’s wedding attire featured on Lingerie BriefsJust as a wedding is a culmination of the love affair between two people, the new bridal collection, Victoria, is a pinnacle of Carol Coelho’s wedding-attire mastery. Carol Coelho’s wedding back cut-out lace gown featured on Lingerie BriefsThe collection was inspired by the Victorian era, which celebrated the romantic escapism and beauty of the female form in juxtaposition to the redundancy and mechanical nature of the industrial revolution.Carol Coelho’s wedding Victorian inspirations featured on Lingerie BriefsIn this six-style bridal vignette, each piece gleams with … Read More


Skarlett Blue Goddess Collection as featured on Lingerie Briefs

This spring Skarlett Blue launches its new campaign “In All Forms” celebrating the female body in all its attitudes; confident, vulnerable, and unfiltered. Fostering the belief that lingerie is an extension of the individual, Skarlett Blue’s collections have always reflected wardrobe adaptability. With a range of sexy, sassy, and beautiful intimates that function in a multitude of venues, the brand answers the needs of a large breadth of women. Known … Read More


Fit Fully Yours Spectacular ALEXA Collection featured on Lingerie Briefs

Elegant and sexy, Fit Fully Yours‘ newest arrival ALEXA is sure to become a customer favorite!

This gorgeous see-through, cut and sewn, full cup underwire bra, features sheer mesh sections on the bottom and beautiful embroidery on the top for a feminine look. Sexy, detachable straps above the cups add a touch of mystery and seduction. As with all of their bras, the fit is spot-on with great support … Read More


By ESTELLE PULESTON

Happy Undies panties. swimwear and underwear as featured on Lingerie Briefs

By now, you’ll have heard of loungerie, leisurée and athleisure, and of course you know about lingerie as outerwear (no one seems to have coined a cute nickname for that one yet). Maybe you’ve even come across some of the more niche crossover categories such as shapeletique and swimtimates. It seems like the lines between lingerie and other garment categories are becoming ever more blurred, and hybrid … Read More


Leonisa Lace panties as featured on Lingerie Briefs

Leonisa, known as the Ferrari of shapewear, enters our Partner Spotlight this month. We could not be prouder! This 66-year-old family-owned Colombian based brand has become a global gold standard in the shaping business delivering to more than 10 countries. They have been shipping to the USA for the past 18 years. 100% vertically integrated, Leonisa has total control of its entire manufacturing process ensuring absolute focus on technology … Read More


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