By ALI CUDBY
I’ve been thinking about social media marketing a lot lately. As something I use in my business as a tool, social media marketing can be great. I share blog posts, pictures of my life or random thoughts that are seen by friends and clients around the world in an instant. Awesome.
At the same time, I’m increasingly troubled by the dark side of social media. The … Read More
I’ve been doing a lot of writing lately about the surge in curvy and plus size intimates, and I will continue this trend, because frankly, a great deal of the innovation in the market is surfacing from this venue. But today, I want to focus on another consumer need, currently neglected by the fast volume business predators unwilling to nurture and savor a very important niche in the Lingerie business, … Read More
By ALLISON GOODWIN
Many women dream of bigger breasts. They yearn for the day when their breasts will fill a lacy bustier or turn heads while they walk down the street. Perhaps this is the reason that breast augmentation is one of the most popular cosmetic surgical procedures year after year. But, big breasts aren’t always pretty bras and tons of cleavage isn’t always desired. Sometimes they have a few … Read More
By ALI CUDBY
I’ll admit it – I was a Pitch Perfect addict. I paid to see the ode to a cappella in theaters. Twice.
I rented the movie on Pay Per View. I watched it on cable…oh…let’s not count the number of times.
Was it a lot? Yes.
Did I need a Pitch Perfect 12-step program? Maybe.
As far as I was concerned, Pitch Perfect was aca-awesome, and I … Read More
It’s peak swim season here in the Northern Hemisphere, and those shops that recognize the profit power of bathing suits engineered to fit large breasted women, are reaping the rewards. Frankly, until I began to explore the swim market, I never realized just how big the business is. It eclipses lingerie for sure; yet as extensive as the category is, I am a bit taken aback by the dearth of … Read More
By ALI CUDBY
I was fascinated by a recent article, discussing women’s ideas about body size, in Salon.com. Part of the article examines the impact of media on how women see themselves.
I’ll summarize…it’s unhealthy.
Here are a few highlights:
On average, women in North America say their ideal body weight is 13 to 19 percent below their medically ideal weight.
Women’s sense of self-image is influenced by their … Read More
On trend for Spring 2015, the Montelle feather print was hand-drawn, inspired by the delicate strokes of watercolor painting. This whirlpool of feathers, available on our Pure and Pure Plus T-shirt bras as well as on the Prodigy Push-up and Wire-Free bras, looks beautiful on any skin tone.