By ELLEN LEWIS

illustration by Tina Wilson for The Lingerie Briefs Designer Salon at Curve NY

I am flying back to New York next week to cover the New York Lingerie market. My primary focus will be at the Curve NY trade show, live again at the Javits Center February 27 – March 1. Under the auspices of Comexposium USA, Curve will display 175 brands and welcome over 1000 visitors.

Multiple narratives including presentations hosted by NPD and Retail Consultant Lynn Switanowski, Fit … Read More


By ELLEN LEWIS

Hanky Panky Daily Lace as featured on Lingerie Briefs

To this day, no panty has reached iconic status equal to Hanky Panky’s legendary Signature Lace Thong.  Dubbed The World’s Most Comfortable Thong®, this icon holds holy grail status in women’s wardrobes worldwide. It’s renowned lace fabric, 40 years old and still going strong is the backbone of the brand’s bestselling collections.

Hanky Panky Daily Lace as featured on Lingerie Briefs

As the intimate apparel industry enters a new global order, Hanky Panky answers the famed … Read More


By ESTELLE PULESTON

Just a Corpse bodywear and dancewear and Lingerie as featured on Lingerie Briefs

As Holly discussed in her recent article, there’s a growing crossover between lingerie, dancewear and everyday fashion. And one of the brands really leading the way in this niche is Just A Corpse.

Just a Corpse bodywear and dancewear and Lingerie as featured on Lingerie Briefs

Describing itself as “luxury leisure and body-wear”, the label was founded as a collaboration between model Valerija Kelava and Uroš Belantič, a fashion designer with experience in creating costumes for ballet … Read More


By ELLEN LEWIS

Dita Von Teese overwire bra at the Underpinnings Museum as featured on Lingerie BriefsDita Von Teese overwire bra

Recently, I was contacted by Summer Lee, guest curator of The Underpinnings Museum. She asked me if I would be interested in seeing their new digital exhibition, “Incendiary: A History of Red Lingerie”. Examining the fashion and social perceptions of the color red in European and American women’s lingerie, this presentation will be available to view on Valentine’s Day.

Marika Vera Knickers at The Underpinnings Museum as featured on Lingerie BriefsMarika Read More


By BECKY YEE

Breast Cancer Survivors Photographed by Becky Yee as featured on Lingerie Briefs

Pinktober has seen professional sports teams wear pink ribbons on their uniforms for over 30 years, grassroots organizations collaborate with corporate America to raise charitable funds, and mainstream media devotes much-needed attention to the importance of early detection of breast cancer. However, it appears that the world is only concerned with breast cancer in October. Breast cancer is more than just the month of October and the … Read More


An Ode to Color

Photographed by STEPHANIE HYNES

Hanky Panky photographed by Stephanie Hynes for Lingerie BriefsHanky Panky

In this present, passing and who knows what’s next new world order, joyful expectations are on every agenda. It’s crystal clear with the explosion of color everywhere in the market. Now on the cusp of Valentine’s Day, we decided to present this story as an ode to love. Just as the artist’s muse inspires creativity, lingerie designers have used color to send a powerful … Read More


Parfait Lingerie Mia Dot bosy suit and bralette as featured on Lingerie Briefs

Parfait’s newest collection is designed to celebrate women of all sizes, whether they are hanging out or stepping out! Our lingerie is always there for all women whether they are out on the town with their besties, or feeling cozy, sexy or romantic in the comfort of their own home.

Parfait Lingerie Elissa bustier as featured on Lingerie Briefs

Step Out in Style: Elissa Bustier

Perfectly fit for stepping out in style. Dress it up or dress it down! … Read More


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