By ELLEN LEWIS
Lisca
August kicked off with two important lingerie shows: Curve NY and Evolution. This season, I’m doing things a little differently. I’ll take you inside Curve this week, with Evolution coming next Friday. Quite simply, there were too many images to squeeze into one post!
I captured several hundred photographs at Curve, including an intriguing selection of swimwear from intimate apparel brands. Beyond the fit expertise inherent … Read More
By MOLLY JAYNE
As the intimate apparel industry gathers in New York this August, Curve New York returns to the Javits Center River Pavilion with a season defined by milestone anniversaries, exciting brand debuts, immersive experiences, and the Spring/Summer 2027 collections.
From August 2-4, buyers will discover a thoughtfully curated mix of established industry leaders, emerging designers, educational programming, and networking opportunities that continue to make Curve North America’s leading … Read More
By MOLLY JAYNE
As Curve Montréal and Curve New York approach, the mood surrounding this summer’s market season feels noticeably more focused.
Across intimates and swim, brands are arriving with sharper storytelling, more intentional assortments, and a stronger awareness of how product needs to resonate both digitally and in-store. Conversations surrounding visibility, customer loyalty, community-building, and retail growth continue to shape the atmosphere heading into the season.
Curve Montréal returns … Read More
By MOLLY JAYNE
This season, from May 30-June 1, Curve introduces the Curve Miami Capsule at SwimShow, bringing a curated intimate apparel presentation to Miami within the SwimShow environment. Following the success of the SwimShow x Curve EDIT showcase this past October, Curve continues to build on that momentum with category-driven buying experiences designed to support both discovery and business outcomes.
Set within SwimShow, the Capsule reflects the ongoing crossover … Read More
By ELLEN LEWIS
Aubade
I returned recently from the Curve NY and Evolution Lingerie shows in NY, several hundred photos in hand. I go to these shows for the hunt. I am looking for a discovery, mining new products and posting pictures in this column. Showcasing styles are fine, but in a world held captive by social media, where multiple images are instantly revealed, it seems a bit superfluous to … Read More
For Fall 2026, mey takes center stage at Curve NY, delivering a masterclass in merchandising that feels both intentional and inspiring. Long recognized for its ability to seamlessly integrate lingerie, sleep, and loungewear into fashion-ready statements, Mey once again demonstrates why it remains a global benchmark. This season’s debut is a robust, beautifully edited assortment, bras, panties, nightshirts, robes, pajamas, and daywear, presented in breathtaking colors and dynamic prints that … Read More
Parfait is celebrated for elegant lingerie that enhances, embraces, and supports a woman’s curves. Here’s a first look at Parfait’s AW26 collections being debuted at Curve NY, February 1–3. Three new collections: Amalie, Holly and Katniss are poised to become bestsellers. They join Parfait favorites like Enora and Simplicity, beloved for their fit and style. (Above: Amalie Full-Busted Underwired Lace Unlined Bra. Supportive underwire cups and shaping … Read More
