By ELLEN LEWIS
Swimwear and lingerie are symbiotic, particularly swimwear created by lingerie brands. The fit expertise and functional demands of both products are stringent and yet fashion defines the style’s success. This summer at Curve NY, swim was front and center with many key brands. This category has often informed lingerie design. The collections we saw embodied the 2024 intimate trends following suit (no pun intended) with the Curve … Read More
By ELLEN LEWIS
A Brief summary of the Curve Ny show: ENERGY. For tried and true merchants, there’s nothing better than live interaction, face to face meetings and touching the merchandise. I got positive feedback: satisfied buyers, satisfied brands. Of course, there was some pushback, but how else do we rise to new challenges. Traffic was definitely up. This show was larger than the February show. The product … Read More
By ASI EFROS
Lingerie Briefs is delighted to welcome Gemsli Intimates, the brand revered for its integrity and craftsmanship, into Partner Spotlight. Since 2007, Gemsli has been a go-to lingerie destination for graceful women worldwide.
“Gemsli’s mission is to provide pretty, feminine intimate apparel for a woman’s every mood and milestone — from her tween years, through marriage and motherhood and beyond; for every day, special occasions, and everything … Read More
By ELLEN LEWIS
Cucone
For the past few seasons, Lingerie Briefs has been curating an indie design gallery for Curve NY. Based on the past success of this initiative, this summer we are pleased to continue The Lingerie Briefs Salon with Curve at the Javits Center from July 30-August 1. Currently emerging online and in social media these brands speak to a range of styles including playful, casual, sexy (at … Read More
By ELLEN LEWIS
It’s always been my belief that communication is the key to any positive partnership. It’s not only about the rapport between two people, but also the rapport between a individual and a product. As far as I am concerned, these tête à têtes often resolve into years long relationships and sometimes great friendships. Thus, is the case with Sarah Carter, owner of SF Showroom in San … Read More
By ELLEN LEWIS
Dita von Teese
Curve New York took place at the Javits Center this February in a venue flooded with light and elevated above the conventional trade show jamboree. Many of the stories I noted reinforced the Paris themes: glitter and glow, bodysuits, intricate embroideries, graphic laces, and seduction. A carousel of dynamic prints in vivid colors merge with a palette of deep pink, purple and blue soaked … Read More
By ELLEN LEWIS
Le Petit Trou
Curve NY was a major success. Taking place once again at Spring Studios in downtown NYC, the energy matched the message. Spring 23 is all about Joy and Color in our lives. Booths were packed, mainstream brands as well as newcomers. The Lingerie Briefs Salon showcased 18 entrepreneurial designers in a gallery venue attracting over 100 contacts for participants. Seminars seats were full. There … Read More