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empreinte lingerie

Fleur't & UGG on Lingerie BriefsFleur’t & UGG

I just attended 3 solid days at the NY Curve show having recently returned from the Paris Salon International de la Lingerie. As a result I find that the comparison between these two expositions is inevitable. Paris attracts an international audience and is a bigger platform. But Curve speaks to a North American market. Therein lays the difference. As a merchant, I study trends, but I am … Read More


By Aimee Guthinger

I’m spending the summer solstice evening sitting on Craigville Beach on Cape Cod.  With my feet tucked in the soft sand & summer temps finally settled in, it feels like a little vacation out here tonight.  So on that note I am going to take a short break from the last 2 weeks of Q & A to talk about something a bit more risqué; corsets.

Undergarments … Read More


Bridal Synergy

By ELLEN LEWISJane Woolrich Bridal Lingerie As featured on Lingerie Briefs

The synergy between the bridal and lingerie industries has always fascinated me. It’s not about the wedding. It’s all about the artistry, the cherished memories unique to these tableaux.   Exquisite laces, delicate embroideries, luxurious fabrics, treasured details, pearls, crystals, floral motifs are all assembled in an enchanting conclave of beauty. Basking on this assortment, one can easily grasp how a woman’s sense of self would be enhanced … Read More


By ELLEN LEWISAnita Sports Bras and Activewear as featured on Lingerie Briefs

Sports Bras were already a distinctly American lingerie business driver prior to the Pandemic. But the shift in priorities precipitated by that phenomenon catapulted the category into another volume dimension. Lucky were the brands who previously staked a claim to this terrain. The plethora of companies actively pursuing sports and activewear apparel is extensive. Because Lingerie Briefs plays specifically to an Intimate Apparel audience, this post focuses … Read More


By ELLEN LEWIS

Marie Jo 2023 Swimwear as featured on Lingerie Briefs

I am back in my Los Cabos home where every other store is a swimwear boutique. Despite the plethora of choices, there are very few accommodating women needing serious attention to fit. Of course, there is a beach party scene where it’s fun to people watch, particularly bridal parties and spring breakers clad in bikinis, two-piece sets, and cool tank suits. Swimwear is a fashion microcosm, but … Read More


The Resilient Woman

Photographed by STEPHANIE HYNES

On Gossamer Photographed by Stephanie Hynes for Lingerie BriefsOn Gossamer

Last Fall, as the Pandemic was rounding its 3rd quarter of consumer chaos, Stephanie and I decided that it might be nice to offer the brands a New Years editorial, our treat. Response was positive, but access to samples presented a challenge. We were ok with this as the market message of “Back to Basics” was clear.  We could really use whatever was … Read More


The spirit of innovationEmpreinte ALLURE Bra and Brief - featured on Lingerie Briefs

Empreinte is enriching its IN-PULSE range with ALLURE, its new sport-chic design collection and a real technological feat which combines innovation and emotion. They have always been passionate about beautiful materials and exceptional know-how. For a long time, they have acquired a great expertise in invisible lingerie with our many bestsellers.

Manufactured using luxurious French “Leavers” lace, lace maker Sophie Hallette has created a very beautiful … Read More


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