By Elisabeth Dale

Recent survey results from bra retailer, Intimacy, revealed that American women are wearing bigger bras than they did 20 years ago. The average size reportedly jumped from 34B to 34DD. Media outlets covered this news with headlines such as “breasts getting bigger,” or “America’s cups runneth over.” It was shocking to think that women’s busts had tripled in size. But is it true? Or could women, thanks … Read More


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Frederika Zappe is considered to be one of the foremost bra fitting specialists in the Intimate Apparel industry. I met her last week to learn more about the 


Then it was off to Empreinte L’Atelier Lingerie where I had been invited to experience the company’s new bra fitting concept …