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By ELLEN LEWIS

Chantelle celebrates 150 years of innovation through the research of fashion historian Salomé Dudemain

One hundred and fifty years is no small feat. It’s a legacy, yes, but more importantly, it’s a dialogue. And when I think about Chantelle, what resonates isn’t just longevity. It’s evolution. A quiet, consistent response to how women live, move, and feel in their own skin.

This milestone celebration, 150 years of what the brand calls Something More ™ isn’t framed as nostalgia. Instead, through … Read More


Panache Endurance Sports Bra featured on Lingerie BriefsPanache Lingerie just launched two new sports bras in modern, feel-good colors – because your workout gear should hit as hard as you do!

The popular Endurance Sports Bra has relaunched in a rich berry/chalk shade that brings on the energy. It’s designed for a more natural feel, with no padding and upgraded strap adjustability so you can really dial in the fit. Think soft, second-skin comfort with enough support … Read More


mey Simply Better Invisibles bustier and triangle bra as featured on Lingerie BriefsThere is a quiet revolution happening beneath our clothes. It’s about absence. Or rather, the art of disappearing. mey lingerie zeros in on this shift with the debut of the Simply Better Invisibles collection. This is underwear that mandates no seams, no lines, no nothing.

In a world where wardrobes lean into sleek silhouettes and second-skin fabrics, lingerie must perform flawlessly, silently, and without interruption. This is not a … Read More


By Dana Donofree, Founder of AnaOno

AnaOno Rora pocketed front closure bra for post breast surgery (mastectomy) suffering from Lymphedema & Post-Surgical Edema as featured on Lingerie Briefs

In the world of intimate apparel, we are often the first line of support for women navigating body changes. Yet one of the most misunderstood conditions affecting breast health is lymphedema. It is frequently confused with post-surgical swelling. For certified fitters and store owners, understanding the difference is essential to serving your customer with both knowledge and compassion.

Let’s start with discussing the difference … Read More


Wacoal Easy Like Sunday Bras featured on Lingerie BriefsWith their new Easy Like Sunday bras, Wacoal brings its uncompromising commitment to fit and quality to a softer, more relaxed silhouette. Perfect for running errands or lounging at home. Designed for ease, movement, and modern lifestyles, these wire-free lounge bras deliver a barely-there feel without sacrificing shape, especially for D–DDD cup sizes.

Easy Like Sunday Wire FreeWacoal Easy Like Sunday Wire Free Bra featured on Lingerie Briefs

This V-neck wire-free lounge bra redefines light support with elastic-free stretch that … Read More


AnaOno’s Signature Cooling Triangle Breast Form as featured on Lingerie Briefs There’s a moment after breast surgery when getting dressed stops being automatic and starts being more of a thought process. You become deeply aware of how your body feels, what it needs, and often, what the market hasn’t bothered to consider. At AnaOno, that space between healing and living fully again is where every product begins.

After a mastectomy, traditional breast forms can feel heavy, rigid, or overly clinical, … Read More


Fit Fully Yours Mia and Jade collections featured on Lingerie BriefsFit Fully Yours Lingerie is renowned for its expert fit, modern style, and all-day comfort, especially among fuller-busted customers. This Canadian brand has earned global recognition for serving larger cup sizes with confidence and care. With a size range from A–M cups, the collections blend European-inspired design with effortless, everyday wearability. The mission is refreshingly simple: deliver beautiful, supportive, and comfortable bras at an accessible price.

New collections Jade and … Read More


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