Comfort just got a serious upgrade. The Sonya Wireless Bra from Fit Fully Yours is designed for fuller busts, delivering reliable lift and support without wires. It’s so comfortable and chic! Smooth, soft fabric feels incredible against the skin, while a subtle peek-a-boo mesh neckline adds a touch of modern yet sexy charm. It’s virtually invisible under clothes… though pretty enough that you won’t want to hide it.
After selling … Read More
There’s a revolution happening in top drawers everywhere, and it’s about time. For too long, women have had to compromise: lift or comfort, structure or softness, support or invisibility. But what if you didn’t have to choose sides? What if your bra was already on yours?
Enter Wacoal’s new Taking Sides, a fresh perspective on everyday support that rethinks what a bra can do and how it should feel. … Read More
By ESTELLE PULESTON
Amour d’Agnette (previously known as Amour Caché) is an ethically-made, small-batch lingerie brand that was founded in New York in 2020 by best friends Agnes Zhan and Deean Yeoh. They met on their very first day at Boston University, soon discovering they had shared interests in entrepreneurship, fashion and shopping for good lingerie, and later going on to train in lingerie design together at FIT New York.… Read More
By ELLEN LEWIS
One hundred and fifty years is no small feat. It’s a legacy, yes, but more importantly, it’s a dialogue. And when I think about Chantelle, what resonates isn’t just longevity. It’s evolution. A quiet, consistent response to how women live, move, and feel in their own skin.
This milestone celebration, 150 years of what the brand calls Something More ™ isn’t framed as nostalgia. Instead, through … Read More
Panache Lingerie just launched two new sports bras in modern, feel-good colors – because your workout gear should hit as hard as you do!
The popular Endurance Sports Bra has relaunched in a rich berry/chalk shade that brings on the energy. It’s designed for a more natural feel, with no padding and upgraded strap adjustability so you can really dial in the fit. Think soft, second-skin comfort with enough support … Read More
There is a quiet revolution happening beneath our clothes. It’s about absence. Or rather, the art of disappearing. mey lingerie zeros in on this shift with the debut of the Simply Better Invisibles collection. This is underwear that mandates no seams, no lines, no nothing.
In a world where wardrobes lean into sleek silhouettes and second-skin fabrics, lingerie must perform flawlessly, silently, and without interruption. This is not a … Read More
By Dana Donofree, Founder of AnaOno
In the world of intimate apparel, we are often the first line of support for women navigating body changes. Yet one of the most misunderstood conditions affecting breast health is lymphedema. It is frequently confused with post-surgical swelling. For certified fitters and store owners, understanding the difference is essential to serving your customer with both knowledge and compassion.
Let’s start with discussing the difference … Read More